• US$300

• 330 designs

• 110 designers

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Logo Design Brief

Brand Positioning – The Forty Collection

The Forty Collection is a luxury automotive restoration and modification brand specializing in high-end Toyota FJ40s, Broncos, and other iconic vehicles. We build for **elite clients—celebrities, athletes, and high-net-worth collectors—**who expect the pinnacle of craftsmanship and performance.

Our vehicles are powerful yet refined, blending rugged heritage with modern engineering—whether it’s a fully customized Coyote-powered Bronco or a Tundra-driven FJ40 Cruiser. Each build reflects exclusivity, timeless design, and unmatched performance, with prices ranging from $80,000 to $300,000+.

Rooted in Florida, our identity pays homage to the state’s heritage and character. Like the iconic Florida license plate orange, The Forty Collection combines authenticity, boldness, and a sense of place—standing out as a true symbol of strength, craftsmanship, and prestige.Logo Vision

The logo should:
• Exude luxury & sophistication – comparable to brands like Bentley, Aston Martin, or Montblanc.
• Balance heritage & modernity – honoring the rugged DNA of the FJ40 while signaling a premium, contemporary feel.
• Be versatile – elegant enough for branding merchandise, signage, and marketing, but bold enough for vehicle badging.
• Symbolize power – strong lines, geometric balance, or an iconic mark that feels timeless.

Design Directions (for the designer)
• Typography: Clean, bold serif or modern sans serif (think timeless, like Rolex or Land Rover).
• Iconography: Consider minimal but powerful imagery—shield, crest, abstract “40,” or stylized outline of an FJ40.
• Colors: Classic luxury palette (black, white, gunmetal, deep navy, metallic gold/silver).
• Mood: Prestige, authority, craftsmanship, aspiration.

Target Market(s)

Elite, Celebrities, Affluent individuals, High end car collectors

Industry/Entity Type

Luxury automotive

Logo Text

With orange 🍊 the fruit like the Florida license plate. Will have to be able to go on as an emblem on the hood the center console and various places On the car. We don’t want it to be too busy

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• we want to see it with a orange the fruit in there please

Nice to have

• Luxury

Should not have

• not gimmicky nor tacky

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Files

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