• US$150

• 378 designs

• 158 designers

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Logo Design Brief

We are simplifying our construction company brand from “Drake Homes” to just “Drake” with the tagline "Homes & Commercial" to pay homage to drake homes but to also incorporate our commercial sector we've expanded into.

The new logo should maintain continuity with the original in terms of trust and recognition, while improving scalability, visual balance, and cross-platform usage. We are not tied to the logo mark as it was simply a placeholder, I do think there is opportunity to create a really nice logo mark that would represent both home and commercial builders.

We think the logo would be primarily a typeface but we also believe that there is opportunity to add a home and commercial element to it.

We would like to use our current color #bc1515 for the logo

If someone can create a logo mark to accompany the type face, that would probably get priority pick.

We want Drake to be priority and the tagline to exist alongside it.

Target Market(s)

Homeowners and Commercial Builders

Industry/Entity Type

Construction

Logo Text

Drake

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Drake Primary Logo - Homes & Commercial tagline

Nice to have

• Some way to incorporate a construction element into the logo mark

Should not have

• Multiple colors

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Files

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