FOXBAR logo creation and branding

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This customer received 265 logo designs from 125 designers. They chose this logo design from ghillvan as the winning design.
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We are seeking a talented designer to create a logo for FOXBAR, a construction company specializing in excavation, concrete, septic systems, and hardscapes. Please read these directions carefully, as the client is highly particular about aesthetics and brand representation.
Design Goals:
Colours: Black, charcoal, greys, beiges, possibly a deep mushroomy brown, with a touch of white. A subtle accent colour is welcome. Absolutely no bright colours — no yellow, orange, red, or royal blue.
Imagery: Avoid foxes, cartoonish elements, or “cutesy” symbols. We are looking for something sophisticated, strong, and professional.
Font: Open to suggestions. The logo should feel rugged, understated, timeless, edgy, and classy. Designers are encouraged to experiment freely—do not feel constrained by outlined fonts or other preconceived notions. Let the creative process flow!
Concept / Feel: The logo should convey strength and professionalism, with a modern yet timeless aesthetic.
Additional Guidance:
You can choose whether to specify “construction” broadly or incorporate more specific services like excavation, concrete, septic systems, or hardscapes.
Submission Requirements:
High-resolution vector files (AI, EPS, or SVG)
Colour and black-and-white versions
Optional: mockups showing potential applications (e.g., signage, business cards, vehicle wraps)
Logo Text: The logo should say FOXBAR, with “Construction Group Inc.” included in smaller text if desired but also need to see FOXBAR by itself.
We are looking for original, standout designs that capture the essence of FOXBAR’s brand—rugged, timeless, and classy. Please do not apply if you are not up to the task.
Updates
Need extra days to review
Need a couple of days before selecting a winner
Target Market(s)
Construction
Industry/Entity Type
Construction
Logo Text
FOXBAR alone AND FOXBAR CONSTRUCTION GROUP INC.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- FOXBAR alone AND FOXBAR CONSTRUCTION GROUP INC.
Nice to have
- read the description
Should not have
- read the description