• US$150

• 210 designs

• 95 designers

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Logo Design Brief

Logo Design Brief for Cyber Security Services (CSS)
Strategic Context
"We're rebranding from 'Cyber Security Services' to emphasize our 'CSS' acronym. Our current logo lacks the enterprise credibility needed to compete for Fortune 2000 clients. We serve 14% of Forbes Global 2000 companies and need our visual identity to reflect this caliber of expertise."

Primary Design Objectives
1. Enterprise Credibility

"Design a logo that communicates Fortune 500-level expertise, not generic IT services"

"We compete against IBM Security, CrowdStrike, and Trustwave - our logo needs that professional caliber"

"Visual must instantly convey trust and technological sophistication"

2. CSS Acronym Focus

"Emphasize 'CSS' as our primary brand identifier"

"Consider stylized treatment of the CSS letters as the main logo element"

"Secondary tagline: 'Securing Fortune 100 Companies Since 2013'"

3. Security Industry Standards

"Incorporate subtle security imagery: shield, lock, network nodes, or circuit patterns"

"Avoid cliché elements like obvious padlocks or basic shields"

"Think modern cybersecurity, not traditional security guard services"

Color Psychology Requirements
Primary Colors:

Deep Navy Blue (#1a365d or similar) - trust, reliability, enterprise

Teal/Cyan (#0891b2 or similar) - technology, innovation, digital expertise

Silver/Gray (#64748b) - sophistication, technology, premium positioning

Accent Options:

Strategic accent color for highlights and differentiation

White/light backgrounds must work perfectly (proposals, websites)

Dark backgrounds must maintain impact (LinkedIn, presentations)

Typography & Style Direction
Modern Sans-Serif:

"Clean, technology-forward typeface"

"Geometric or slightly rounded sans-serif"

"Highly readable at small sizes (favicons, business cards)"

"Professional weight - not too light, not too heavy"

Style Preferences:

Minimalist approach - sophisticated simplicity

Scalable design - works from favicon to billboard

Timeless appeal - won't look dated in 5 years

Competitive Differentiation
What We DON'T Want:

Generic IT company appearance

Commodity MSSP visual identity

Overly technical/complex designs

Cheap or "startup-looking" aesthetics

What We DO Want:

Virtual CISO authority - strategic advisor appearance

Compliance expertise - regulatory-ready professional image

Regional leadership - Ohio market authority with national reach

Premium positioning - justify higher pricing vs. competitors

Technical Requirements
File Deliverables:

Vector files (AI, EPS, SVG)

High-resolution PNGs (transparent backgrounds)

Horizontal and stacked versions

Monochrome/single-color versions

Favicon-optimized version

Usage Applications:

Website headers and favicons

LinkedIn company page and executive profiles

Email signatures (professional impact)

Proposal templates and presentations

Business cards and letterhead

Trade show materials and signage

Brand Positioning Statement
"CSS transforms cybersecurity from cost center to competitive advantage for enterprise clients. We're not just another MSSP - we're strategic cyber advisors who deliver C-suite guidance with Fortune 2000 credibility. Our logo should reflect this executive-level expertise and premium market position."

Success Metrics
The new logo succeeds if:

Prospects immediately recognize enterprise-level capability

We can justify 20-30% premium pricing vs. competitors

Forbes 2000 clients see us as peer-level partners

Regional market recognizes us as Ohio's cybersecurity authority

LinkedIn presence commands executive attention and engagement

Target Market(s)

CIO's CISO's Healthcare, FinTech, Manufacturing, Compliance Professionals

Industry/Entity Type

Cybersecurity, Risk and Compliance

Logo Text

looking for ideas

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• What We DO Want: Virtual CISO authority - strategic advisor appearance Compliance expertise - regulatory-ready professional image Regional leadership - Ohio market authority with national reach Premium positioning - justify higher pricing vs. competitors

Nice to have

• "CSS transforms cybersecurity from cost center to competitive advantage for enterprise clients. We're not just another MSSP - we're strategic cyber advisors who deliver C-suite guidance with Fortune 2000 credibility. Our logo should reflect this executive-level expertise and premium market position."

Should not have

• What We DON'T Want: Generic IT company appearance Commodity MSSP visual identity Overly technical/complex designs Cheap or "startup-looking" aesthetics

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Files