• US$150

• 6 days left

• 23 designs

• 15 designers

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Logo Design Brief

Contest Design Brief

Company Name: Avocado Assure
Product: AvocadoCRM

About Us:
Avocado Assure is launching a new CRM product called AvocadoCRM. This software is built for the Warranty and Insurance (F&I – Finance & Insurance) industry, helping businesses manage customer information, sales, and compliance in a simple and powerful way.

What We’re Looking For:
We need a professional, modern logo design that reflects both the trust and assurance expected in finance/insurance and the innovation/tech focus of a CRM software platform. The logo should be clean, versatile, and scalable, working well in both digital and print.

Design Direction:

Open to both wordmark-style (focused on the text “AvocadoCRM” or “Avocado Assure”) and icon + wordmark combinations.

Can explore creative concepts involving:

Abstract avocado-inspired shapes (leaf, seed, slice)

Growth and progress symbols (arrow, chart, upward movement)

Trust/assurance elements (checkmark, shield, badge motifs)

Tech/connection ideas (nodes, networks, simple geometric shapes)

Colors: open to creativity, but greens, and charcoal tones tend to align with the “avocado + software” concept. Needs to look good in both color and monochrome versions.

Style: flat, modern, software-company aesthetic (no gradients, overly ornate styles, or complex detail).

What to Avoid:

Overly playful or cartoonish designs.

Logos that won’t scale down cleanly (too detailed for small use).

Overused literal imagery (clipart-style avocados, dollar signs, etc.). I want to clarify that we would like reference to some type of Avocado just not clip art style.

References:
Here is a sample website design direction we’re exploring: AutoCRM Sample Site

Deliverables:

Logo in vector format (AI, SVG, EPS) plus PNG/JPG exports.

Versions for both light and dark backgrounds.

Target Market(s)

B2B/Software As A Service

Industry/Entity Type

CRM, Technology, Software as a Service

Logo Text

Avocado or AvocadoCRM

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• What to Avoid: Overly playful or cartoonish designs. Logos that won’t scale down cleanly (too detailed for small use). Overused literal imagery (clipart-style avocados, dollar signs, etc.).