Logo for local trade association
Logo Design Brief
“Gewerbe Obfelden” is the local trade and business association of the municipality of Obfelden (Switzerland). The association represents small and medium-sized enterprises (SMEs), craftsmen, service providers, and local businesses. Its purpose is to foster collaboration, strengthen the local economy, and increase the visibility of regional businesses.
The new logo should:
- Represent the association as modern, professional, and approachable.
- Be versatile and suitable for use across print, digital, and event materials.
- Reflect community, collaboration, and the strength of local entrepreneurship.
- Have a clean, modern design that is easy to recognize.
- Use clear, modern sans-serif typography (preferred).
- Avoid overly complex or traditional coat of arms / crest-like imagery.
- Optionally reference the official coat of arms of Obfelden, which uses blue (#2a6bcf) and yellow (#ffe729). These colors may be included but are not mandatory.
- Work well at different scales – from very small (e.g. stationery) to very large (e.g. banners or signage).
Important:
Attached you will find the official coat of arms of the municipality of Obfelden. While we appreciate these references, we would also like to see alternative proposals that do not incorporate such elements. Please feel free to explore creative directions that stand independently from the coat of arms, so we can compare both approaches.
Deliverables:
- Logo files in SVG, EPS, and PNG (transparent background, embedded fonts).
Updates
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Logo Text
Gewerbe Obfelden
Font styles to use
Look and feel
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