The brand new urban grill chain "Faro" needs a strong logo
Logo Design Brief
The Faro project is a new restaurant chain offering urban-style grilled dishes in Europe. We aim to create a strong brand that future customers can easily recognize. The key elements we want to highlight are grilling (fire), a funny chicken silhouette (like the one attached), and may be a subtle Portuguese touch such as azulejos. The desired colors could be bright orange, black, white, and blue. We want to avoid traditional fast-food codes. The overall brand image we are seeking is that of an urban grill restaurant that is young, modern, innovative, and offers quick service. The text has to be in French.
Target Market(s)
Working people between 30 and 50 years old and high school students
Industry/Entity Type
Food
Logo Text
FARO - GRILLADES URBAINES
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Portuguese touch as Azulejos background
Should not have
- All grill clichés such as barbecue or barbecue tools.