• €110

• 66 designs

• 29 designers

Logo Design Brief

Brand: Safari Planet

1. Project Goal
Design a logo for Safari Planet, a fun, adventure-themed entertainment brand or park.
The logo should combine the excitement of a wildlife expedition with a family-friendly, colorful, and energetic style — something that feels adventurous yet welcoming for both kids and adults.

2. Style & Inspiration
The visual tone should be inspired by:
Jurassic Planet – dynamic, bold, and cinematic feel
Shark Adventures – thrilling, explorative atmosphere
Shark Ice Cream – playful, lighthearted, and visually engaging
Overall mood: Adventure + Wildlife + Fun

3. Required Elements
Characters: Three animals should emerge from or appear around the logo:
Lion
Giraffe
Hippopotamus

The animals should look friendly, expressive, and full of character — slightly cartoonish to appeal to families.
They can interact with the logo (e.g., peeking from behind, standing beside, or leaning over it).

Background: A savanna landscape, featuring:
Baobab trees
Acacia trees
Tall grasses or sunlit horizon
The background should suggest a warm, open African setting — adventurous and full of life.

Typography:
Bold, strong, and adventurous typeface — possibly with textured or carved details.
The font could be stylized as wood, stone, or safari signage, blending naturally with the savanna theme.

4. Color Palette
Warm, natural tones: yellows, oranges, browns, greens, and sandy beiges

Accents: deep red or golden hues to suggest sunset lighting
Style: Vivid, high-contrast, family-friendly

5. Overall Mood

The logo should radiate energy, discovery, and adventure, while maintaining a joyful, approachable personality.
It must be instantly recognizable and adaptable for:

Park entrance signage
Advertising materials and merchandise (t-shirts, hats, toys)
Digital media (website, app, videos)

7. Additional Notes
Style: Illustrative and dynamic, not minimalist

Composition should allow for animation possibilities (e.g. animals moving or peeking out for future video intros)

The logo should feel like part of a larger “Planet” brand universe (visual consistency with logos like Jurassic Planet or Australia Adventures).

Logo Text

Safari Planet

Logo styles of interest

Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character

Font styles to use

Serif

Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• circle shape

Should not have

• AI generated elements

Files