• US$150

• 149 designs

• 53 designers

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Logo Design Brief

1. Background
EmpowerMed Longevity & Wellness is a medically led wellness clinic focused on evidence-based longevity, hormone optimization, weight management, peptide therapy, and regenerative health. Founded by experienced medical professionals, the brand bridges the gap between clinical precision and holistic wellness — offering science-driven solutions that help clients restore vitality, balance, and quality of life.

The clinic is an evolution (rebranding) of Empower Med Spa, expanding into deeper longevity and healthspan services while maintaining the existing brand’s trust, sophistication, and calm aesthetic.

2. Objective
Create a refreshed and distinctive logo for "EmpowerMed Longevity & Wellness" that:
a. Reflects the brand’s transition from a med spa to a modern longevity and wellness institute.
b. Conveys trust, renewal, and empowerment through visual design.
c. Aligns with the existing EmpowerMed Colorado aesthetic while standing as its own identity.
d. Works cohesively across digital and physical media (website, signage, apparel, packaging, and social platforms).

3. Target Audience
Primary: Men and women ages 35–65 seeking proactive, medically guided wellness solutions (hormones, peptides, weight loss, longevity).
Secondary: Professionals and high-income individuals prioritizing long-term health, energy, and vitality.
Tone Preference: Calm, clean, intelligent, and sophisticated — without being sterile or overly clinical.

4. Brand Personality
Attribute > Description
a. Professional > Rooted in medical expertise and clinical credibility
b. Empowering > Encourages clients to take charge of their wellness journey
c. Balanced > Reflects harmony between science and nature
d. Refined > Elegant and timeless rather than trendy
e. Optimistic Focused on rejuvenation, longevity, and hope

5. Design Direction
Visual Concepts to Explore:
a. Abstract or geometric - circular motif symbolizing renewal and balance.
b. Subtle medical or scientific undertones (e.g., cellular, molecular, or helix patterns) integrated tastefully.
c. Use of flowing orsymmetrical forms that represent equilibrium and vitality.

Typography:
“EmpowerMed” in a modern serif or transitional typeface (trustworthy and authoritative).
“Longevity & Wellness” in a clean sans-serif for contrast and clarity.
Tagline in italics or lighter weight for elegance and flow.

Color Palette:
Draw inspiration from Empower Med Spa’s existing palette:
Sage Green / Soft Teal – wellness, calm, rejuvenation
Deep Blue / Slate – trust, stability, professionalism
Warm Beige or Gold Accents – vitality, warmth, luxury

6. Deliverables
a. Primary full logo (symbol + wordmark + tagline)
b. Secondary logo (symbol + wordmark)
c. Icon or monogram version for social media and app use
d. Brand color palette with CMYK, RGB, HEX codes
e. Typography recommendations (headline + body font)
f. Usage guidelines (minimum size, spacing, black/white applications)

7. Tone and Feel
Modern wellness meets medical authority
Clean, confident, and minimal — NOT “spa-like” - we are not a spa
Natural balance between clinical credibility and emotional resonance

8. Inspiration & Reference
Existing brand we are leaving: empowermedcolorado.com
Style keywords: Modern Serenity, Clinical Elegance, Restorative Science

9. CAUTION - ANY LOGO THAT APPEARS TO BE GENERATED BY ARTIFICIAL INTELLIGENCE (AI) WILL BE IMMEDIATELY DELETED/DISQUALIFIED.

Target Market(s)

See Detailed Project Description

Industry/Entity Type

Medical

Logo Text

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Logo styles of interest

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Font styles to use

Other font styles liked:

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See Detailed Project Description

Nice to have

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Should not have

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