• US$150

• 111 designs

• 43 designers

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Logo Design Brief

Project Overview:

We’re creating a logo for “Stinky’s Choice”, a price comparison site for pet services (like grooming, walking, boarding, etc.). The logo should be fun, friendly, and full of personality — not overly modern, flat, or minimalist. Think of something that feels approachable and memorable.

Creative Direction:

Style Inspiration:
Please reference the attached sample logos — they capture the playful, character-driven style we love.

Mascot:
A large-breed dog, ideally inspired by my own German Shepherd (photo attached). The mascot should convey warmth, trust, and a hint of humor — the kind of dog you’d trust to “sniff out the best deal.”

Color Palette:
Primary color: Yellow (bright and energetic)
Secondary color: Purple (contrasting accent)
Open to subtle complementary tones if needed for balance.

Logo Requirements

Include both text (“Stinky’s Choice”) and the dog mascot.

Logo should work in both horizontal and stacked formats.

Provide final files in vector (AI/SVG) and transparent PNG.

Please include color, black & white, and grayscale variations.

Tone & Personality

Friendly 🐾 | Trustworthy 💛 | Playful 🎉 | Smart 💡

The brand should feel like a trusted friend helping pet owners make smart choices — not corporate or overly techy.

Logo Text

Stinky's Choice

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Files

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