Need a Trustworthy/Original Refreshed Logo for 'The Wealth Defender' Retirement Planning ...
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This customer received 12 logo designs from 5 designers. They chose this logo design from Franabanana as the winning design.
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Logo Design Brief
I need a logo for my financial planning company, The Wealth Defender.
My business focuses on insurance (especially annuities) and comprehensive financial planning in retirement. The name reflects my role as a partner to my clients—helping protect and defend their wealth so they don’t outlive their hard-earned money in retirement.
What I’m Looking For:
• An original strong, professional logo that conveys trust, protection, and partnership.
• Avoid clichés such as shields, bar charts, compasses, or lock/key designs.
• Open to creative, abstract, or clean typography approaches that represent security, partnership, and longevity.
The design should work across both digital and print, and convey approachability, trust, and confidence for retirees planning their financial future.
Current Logo Attached.
Logo Text
The Wealth Defender