• A$250

• 186 designs

• 84 designers

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Logo Design Brief

Design Brief for The Touring Shed

About the Brand:
The Touring Shed is an Australian-based brand that celebrates life on the road — caravanning, camping, 4x4 adventures, and travel podcasts. We share stories from everyday Aussies, showcase unique travel setups, and highlight the best of the touring lifestyle.

We want a logo that feels authentic, adventurous, and welcoming, something that reflects the Australian outdoors while still being clean enough to use on social media, merchandise, and signage.

Logo Style We’re After:

Modern yet rugged: Think adventure meets community.

Easy to read: The logo will be used on podcast thumbnails, shirts, hats, and vehicle wraps, so it needs to be clear even at smaller sizes.

Icon-friendly: A small emblem or symbol that can stand alone (like a caravan, mountain, compass, road, or campfire) would be great.

Design Inspiration & Aesthetic:

Clean lines and bold typography

Natural Aussie tones — think gumtree green, sandy beige, burnt orange, charcoal, or sky blue

Should work well on both dark and light backgrounds

Optional vintage touch (like old garage or road-trip logos) — but keep it fresh, not too retro

Where the Logo Will Be Used:

Social media (YouTube, Facebook, Instagram)

Podcast cover art

Website and business cards

Merchandise (shirts, hats, stickers)

Vehicle signage

Logo Text

The Touring Shed