• A$150

• 189 designs

• 100 designers

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Logo Design Brief

Design Objective

We’re looking for a logo that captures the spirit of Magnetic Island living — relaxed yet bold, beachy yet refined, social yet effortlessly cool. The logo should reflect our personality and translate seamlessly across signage, menus, uniforms, social media, and merchandise.

Your design should make people want to pull up a chair, order a drink, and stay a while.

Brand Personality

Think of The Deck as:

Bold – confident and eye-catching without being loud

Beachy – inspired by sand, sea, and sunshine

Relaxed – natural and easygoing, never forced or corporate

Fun – a place to unwind and connect

Lively – social, energetic, and welcoming

Design Direction

Style: Vintage surf meets coastal chic. Nostalgic but modern, with a clean aesthetic that feels timeless and authentic to island life.

Colour Palette: Open to designer interpretation — feel free to explore fresh, sun-bleached tones or classic coastal contrasts.

Typography: Should feel approachable and memorable. Hand-rendered, script, or bold serif styles are all welcome if they fit the brand spirit.

Symbols: No icons or pictorial marks are required — the typography and composition should carry the identity.

Logo Requirements

Your design should include:

Primary logo featuring The Deck

Tagline: “Magnetic Island”

Versions that work on both light and dark backgrounds

A design that scales well for signage, menus, uniforms, and social media

Target Market(s)

Locals and tourists visiting Magnetic Island who are looking for a relaxed, social place to eat, drink, and unwind. The Deck attracts a broad mix — from morning coffee and breakfast crowds to afternoon lunchgoers, sunset cocktail lovers, and groups enjoying dinner and drinks by the pool. It appeals to those who appreciate good food, great vibes, and a laid-back island atmosphere.

Industry/Entity Type

Hospitality — specifically bar and restaurant within the tourism and leisure sector

Logo Text

The Deck

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words “The Deck” as the main logo text The tagline “Magnetic Island” included in the design A version that works on both light and dark backgrounds Scalable design suitable for signage, menus, uniforms, merchandise, and social media Vector format (AI, EPS, or PDF) for professional reproduction A simple, memorable design that captures the relaxed island and social atmosphere

Nice to have

• Subtle vintage surf or coastal chic design influence A handcrafted or textured type treatment that feels authentic and relaxed Colour palette inspired by the island environment — sun, sea, timber, and tropical greenery

Should not have

• Overly corporate or formal design styles Complex graphics, detailed illustrations, or busy layouts Stock icons or generic tropical imagery (e.g. palm trees, cocktails, waves) Neon or overly bright colour combinations that clash with the natural island feel Fonts that are hard to read or feel dated Designs that rely on 3D effects, gradients, or drop shadows for impact

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Files

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