• US$150

• 265 designs

• 101 designers

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Logo Design Brief

Southeastern Equipment and Supply is a leading distributor of reconditioned and new floor cleaning machines and janitorial equipment. See website for more info: https://www.southeasternequipment.net

We'd like a new logo for the business that fits the industry and the company history. It can look modern or retro. It may be similar or a departure from the design, but it should match the website and overall branding.

The primary logo lockup should be horizontal with a recognizable icon/mark. The mark can be next to the brand name or integrated into it. An optional horizontal lockup would be secondary - bonus points if it's circular.

Colors should be limited to the brand colors in the attached document. Care should be taken to make sure the logo is scalable and can be reproduced on a number of mediums. If logo has shading or gradation, there should be a secondary one or two color version.

The subtext should be "Equipment & Supply" or "Equipment and Supply" in the Roboto family. The main text / brand name can be Roboto but that is not a necessity.

Possible themes to include:
Automatic scrubber machines
Scrubber brushes
Cleaning paths
Tools/Parts
We are only looking for vector file submissions.

Target Market(s)

Small businesses or individuals tasked with janitorial purchases at larger companies

Industry/Entity Type

Janitorial

Logo Text

Southeastern Equipment & Supply

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Professional, scalable design

Nice to have

• Standalone icon/logo that can be separate from the brand name/wordmark

Should not have

• Should not have intricate parts that won't work for screen printing or embroidery

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Files