• £110

• 198 designs

• 72 designers

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Logo Design Brief

I am looking for a logo for a brand celebrating stepfathers.
The tone is masculine, emotional, and confident — mixing strength with heart. It should feel authentic, proud, and timeless — something MEN would wear daily on a cap.

Brand Personality:
Masculine but emotionally intelligent
Honest, grounded, and modern
Proud but humble, Confident, not loud

Style: clean, bold, and minimalist.
I'm ok with any style as long as it resonates with the brief.
Avoid overly decorative or too sophisticated fonts. No graffiti style fonts.
Symbol ideas are accepted if not too generic and cheesy (avoid silhouettes, hearts etc)

Colors:
black
If you can submit the logo on a white background+ on a white cap, it would be great.

logo text : Bonus Dad Club
tagline: Earned not given.

Bonus dad can be one font and club and be another for example, I'm open. As long as it fits well in a cap design.

Target Market(s)

Step dads

Industry/Entity Type

apparel, fashion

Logo Text

Bonus Dad Club

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the tagline : Earned not given.

Should not have

• heart icon

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Files

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