• €110

• 305 designs

• 101 designers

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Logo Design Brief

Calima is a lifestyle brand rooted in the beach volleyball culture and inspired by the natural energy and adaptability of the wind. Our first product will be a multi-purpose backpack. It could also be used for different sand sports like beach football or beach tennis.

The name comes from the “Calima”, a warm wind that carries Saharan sand across the Atlantic—symbolizing motion, transformation, and connection.

The first product will be a high-quality beach volleyball and travel backpack and will evolve into a broader lifestyle brand that embodies preparedness, freedom, and connection to the elements.

Core Idea: Calima represents flow, movement, and readiness—empowering people to adapt seamlessly between sport, travel, and life outdoors.

Mission
To equip and inspire people who live at the intersection of preparation and spontaneity, blending performance design with effortless style.

Vision
To become the most trusted lifestyle brand born from beach culture—designing gear, apparel, and experiences that move effortlessly through sport, travel, and everyday life.

Target Audience
• Beach volleyball enthusiasts (both amateur and professionals), beach sports players, surfers, travellers, and outdoor enthusiasts
• 18–45 years old, active, adventurous, community-driven
• Care about design, quality, and authenticity
• Seek brands that reflect real experiences—not corporate polish
Brand Personality
• Authentic – rooted in real sport culture, not imitation
• Confidently laid back – relaxed, effortless performance
• Adaptable – built for motion, flexible across environments
• Inclusive and community-driven – the brand feels like being part of something


The tagline is “The sand is calling”
Think Patagonia’s authenticity, Nike’s flow, Rains/Mons Royale’s minimal aesthetics, and Outerknown’s surf-meets-lifestyle integrity.

Not extreme-sport, not luxury — elemental, versatile, and grounded in the beach lifestyle.

Target Market(s)

Beach volleyball enthusiasts (both amateur and professionals), beach sports players, surfers, travellers, and outdoor enthusiasts • 18–45 years old, active, adventurous, community-driven • Care about design, quality, and authenticity • Seek brands that reflect real experiences—not corporate polish

Industry/Entity Type

Sports apparel or gear brand

Logo Text

Calima, the sand is calling

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I would like to have a logomark and not only a wordmark