• US$150

• 150 designs

• 54 designers

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Logo Design Brief

Company Overview

Hobby Locker is a sports card company that buys, sells, and hosts live-stream card breaks focused on high-end sports cards. The brand brings together collectors and fans who share a passion for sports, trading, and the excitement of pulling big hits live.

Brand Personality & Vision

Hobby Locker embodies the energy and nostalgia of Friday night high school football — that mix of community, excitement, and tradition under the lights. It’s about competition, camaraderie, and the thrill of the game.

Think:
• Stadium lights cutting through the night
• The smell of turf and popcorn
• Team pride and championship energy

The brand should feel authentic, competitive, and premium, but still approachable for everyday collectors.

Design Goals

Create a distinctive, sports-inspired logo that captures the Friday Night Lights atmosphere while feeling modern and trustworthy for digital audiences (live streams, e-commerce, and social media).

Logo Usage
• Website and social media
• App icons / profile photos
• Live stream overlays and graphics
• Merchandise and packaging

Visual Style Inspiration
• Classic sports team logos with bold typography and emblem structure
• Lighting or glow elements evoking stadium floodlights
• Subtle nods to locker rooms, sports equipment, or card collecting
• Optional: a secondary “badge” version for smaller formats

Color Palette (suggested direction)
• Dark navy or charcoal (nighttime backdrop)
• Bright white or silver (stadium lights / highlights)
• Accent colors: gold, red, or electric blue for energy and hierarchy

Typography
• Strong, collegiate or varsity-inspired fonts
• Avoid overly playful or script styles
• Readable and scalable

Brand Tier Concept

Hobby Locker will offer tiers named after sports progression levels:
• Freshman
• JV
• Varsity
• Hall of Fame

The logo (or accompanying brand system) should be flexible enough to incorporate these tiers visually or through secondary marks.

Keywords for Creative Direction
• Friday Night Lights
• Sports Heritage
• Team Spirit
• Premium Collectibles
• Excitement & Energy

Logo Text

Hobby locker or hobby locker sports