• US$300

• 272 designs

• 99 designers

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Logo Design Brief

Tagline: We help you live where you love
Industry: Home modifications for aging in place / senior safety

We provide professional home modification services that help seniors remain safely and comfortably in their homes. Our services include grab bars, stair lifts, wheelchair ramps, walk-in tubs, shower modifications, and vertical platform lifts.

PRIMARY AUDIENCE #1 (Primary decision makers and end users):
- Seniors (ages 65-85) who want to age in place in their own homes
- Characteristics: Value independence, dignity, comfort, autonomy; may be resistant to changes that make their home feel "institutional" or "medical"; want to maintain control of their lives and environment; deserve respect and empowerment, not patronization
- Emotional needs: Want solutions that preserve dignity, enhance quality of life, and celebrate living at home rather than emphasizing limitations or decline

PRIMARY AUDIENCE #2 (Co-decision makers and influencers):
- Adult children (ages 35-65) supporting aging parents
- Characteristics: Educated, concerned about safety, want professional solutions, value trust and expertise, may feel guilty or anxious about parent's safety
- Emotional needs: Peace of mind, expert guidance, solutions that parents will actually accept and use

SECONDARY AUDIENCE (Referral sources):
- Healthcare professionals (home health nurses, discharge planners, social workers, geriatric care managers)
- Characteristics: Need reliable partners, value professionalism and quality, make frequent referrals
- Business needs: Professional credibility, reliable service delivery, good patient outcomes

DESIGN CONSIDERATION:
The logo must appeal to SENIORS FIRST. This means:
- Cannot emphasize aging, decline, or limitations (disempowering)
- Must feel dignified and respectful, never condescending
- Should emphasize "home" and "living well" over "safety modifications"
- Cannot look overly medical or institutional
- Must convey empowerment and choice, not necessity or fear

EMOTIONAL TONE NEEDED:
The logo must strike a balance between "professional/trustworthy" and "caring/warm" while being empowering rather than paternalistic. We're not a medical facility (too clinical), not a handyman service (too casual), and not an assisted living facility (we help people avoid that). We're trusted experts who respect our clients' independence and genuinely care about their quality of life and dignity.

DESIRED VIBE (in order of importance):
1. Trustworthy - Must feel professional and established
2. Caring - Warm without being overly sentimental
3. Clean - Modern, uncluttered, easy to read
4. Approachable - Not intimidating or overly corporate

AVOID THESE CLICHÉS AND PROBLEMATIC SYMBOLS:
- Medical crosses or first aid symbols (wrong message - we're not healthcare)
- Walking canes, wheelchairs, or walkers (emphasizes limitations, not empowerment)
- Elderly figures or silhouettes (can feel patronizing or ageist)
- Overly literal grab bars, railings, or ramps (focuses on disability not living well)
- Protective/defensive symbols like shields (implies vulnerability/fear)

CRITICAL: The icon should make seniors think "Yes, I want to stay in MY home and live MY life" not "I need help because I'm getting old."

Avoid anything that emphasizes aging, decline, disability, or dependence. Focus on home, comfort, independence, and quality of life.

If our brand were a person, they would be:
- A trusted advisor who listens more than they talk
- Knowledgeable but explains things simply and respectfully
- Compassionate but professional, never pitying
- Reliable and detail-oriented
- Optimistic about aging in place as a positive choice
- Deeply respectful of people's independence, autonomy, and dignity
- An empowering partner, not a paternalistic authority figure

BRAND VALUES:
1. Dignity - Preserving independence, choice, and pride (our #1 value)
2. Quality - Professional craftsmanship and attention to detail
3. Trust - Earned through expertise, transparency, and care
4. Safety - Important, but presented as empowerment not fear
5. Respect - Honoring clients' homes, decisions, and way of life

IMPORTANT CONTEXT:
- This is a new business launch
- Logo will be our primary brand asset
- Will be used across: website, business cards, vehicle wraps, uniforms, yard signs, digital ads, social media
- Budget exists for a quality logo - we're investing in getting this right
- We value thoughtful design over quick execution

Target Market(s)

Seniors 65-85 and Care givers

Industry/Entity Type

Home Health, Home Improvement

Logo Text

The Safe Home Company or The Safe Home Co.

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• AVOID THESE CLICHÉS AND PROBLEMATIC SYMBOLS: - Medical crosses or first aid symbols (wrong message - we're not healthcare) - Walking canes, wheelchairs, or walkers (emphasizes limitations, not empowerment) - Elderly figures or silhouettes (can feel patronizing or ageist) - Overly literal grab bars, railings, or ramps (focuses on disability not living well) - Protective/defensive symbols like shields (implies vulnerability/fear)