Connected Career Spiral Model One Pager
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This customer received 92 flyer designs from 39 designers. They chose this flyer design from Murmu Designs as the winning design.
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Flyer Design Brief
I want to create a one pager that shows Indigo Connected Career Spiral Model. I have a basic version of the model mocked up with text. You don't have to follow the design elements exactly. I'm trying to convey that this is a process that is always expanding upward and outward around the true self. Very hard to do! And I'm not sure the line that loops around is helpful so feel free to leave that out!
I also attached our logo and color palette. You can use complimentary colors to make it pop, you don't have to stick to colors on the palette. For example maybe adding orange or pink or something like that. Please use the url IndigoImpact.org at the bottom somewhere (we are going to be condensing all our websites there in the new year). I would like the final flyer to be able to be converted to canva so we can edit the text for different audiences, etc. See below the guidelines on making that conversion work for us if you are using photoshop or Illustrator:
Preparing Files for Easy Canva Conversion (Photoshop & Illustrator)
General Guidelines
- Keep designs simple and clean—avoid overly complex effects.
- Use standard fonts or provide the font files so they can be uploaded into Canva (note we have the fonts in canva that are on our branding guide).
- Embed any images—don’t rely on linked assets.
If Designing in Photoshop (PSD)
What Works Well
- Text layers
- Shapes and basic effects
- Standard layer styles
What to Avoid
- Smart objects (flatten or rasterize them)
- Adjustment layers
- Complex masks
- Unusual blend modes
Export Tip
- Save as a clean, organized PSD with named layers.
If Designing in Illustrator (AI)
What Works Well
- Vector shapes and paths
- Basic fills and strokes
- Text (outline only if font issues)
What to Avoid
- Gradient meshes
- Complex appearance effects
- Textures, glows, or heavy effects
Export Tip
- Save the AI file with PDF compatibility ON.
Overall Goal
- Design with simple layers, basic effects, and clean vectors so Canva can convert the file into editable elements without flattening or breaking anything.
Updates
Need extra days to review
Target Market(s)
Educators, workforce development, non profits, potential funders for our non-profit
Industry/Entity Type
Education
Font styles to use
Other font styles liked:
- We have fonts and colors on our branding guide
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the ability to easily edit text, use the spiral part of the flyer on our website, and easily readable