• US$110

• 6 designs

• 4 designers

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Logo Design Brief

HeroHugs is a comfort brand that creates soft, weighted plush companions inspired by real everyday heroes—firefighters, police, EMS, dispatchers, and more. Each plush is designed to bring emotional comfort, support, and a sense of safety to kids and families connected to first responders. The image I uploaded is my website with the first design of a firefighter dalmation.

The brand should feel:

Warm
Comforting
Friendly
Approachable
Supportive

The logo needs to:

Represent the heart behind the brand — comfort, safety, and heroism
Stay neutral (not specific to a single first responder role)
Be simple, modern, and instantly recognizable
Look great on tags, packaging, social media, and Shopify
Use rounded shapes, soft edges, and cozy energy
Work well in one color or with small accent colors

Think:
⭐ comfort meets heroism
⭐ warmth meets professionalism
⭐ Jellycat-style simplicity with first responder meaning

Avoid:

Anything too childish
Cluttered details
Realistic emergency symbols
Logos that rely only on firefighter, police, or EMS imagery
Optional themes designers can explore:
Simple mascots
Minimalist icon + wordmark
Symbol representing comfort + safety combined

Logo Text

HeroHugs

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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