Design Brief: AEPMA Logo Redesign
- Guaranteed
- Bundled Project 1
Graphic Design Brief
Background
The Australian Environmental Pest Managers Association (AEPMA) represents professional pest managers across Australia. Our vision is to set and uphold the industry standard in harmony with community attitudes and environmental responsibility. The current logo no longer reflects the evolving identity and ambitions of AEPMA as a forward-looking, professional, and environmentally conscious organisation.
Objective
To redesign the AEPMA logo to present a modern, professional, and trustworthy identity while emphasising our role in environmental responsibility and sustainable pest management.
Target Audience
• Current AEPMA members
• Professional pest managers and businesses within Australia.
• Consumers seeking reliable pest control.
• Government, regulatory bodies, and industry partners.
• International partners within the FAOPMA network.
Design Goals
• Modernity: A fresh and contemporary design that feels relevant today and enduring for the future.
• Professionalism: Instil trust and authority, representing an industry association of high standards.
• Clarity: The name “AEPMA” must remain clear and legible in all formats. (Australian Environmental Pest Managers Association)
• Versatility: Scalable and functional across digital platforms, print, signage, uniforms, and merchandise.
Mandatory Elements
• The word “Environmental” must be clearly included.
• Full association name: Australian Environmental Pest Managers Association.
• Acronym AEPMA (can be dominant, with full name secondary).
Style Preferences
• Colours: Fresh and natural tones (e.g., greens, earthy browns, clean blues). Avoid overly aggressive palettes.
• Typography: Clean, modern, fonts preferred; professional but approachable.
• Imagery: Abstract or stylised elements rather than literal pests.
• Tone: Balance between authority and environmental responsibility.
Deliverables
• Primary logo (colour).
• Secondary/alternative versions (monochrome, reversed, simplified).
• Horizontal and stacked variations.
• Brand guidelines (colours, fonts, usage rules).
Timeline
• Initial concepts: 2–3 weeks after briefing.
• Feedback and revisions: 1–2 weeks.
• Final delivery: within 6–8 weeks of project commencement.
Budget
To be confirmed pending scope of deliverables and agency/studio selection.
NO AI DESIGNS WILL BE CONSIDERED
A COPY OF OUR CURRENT LOGO IS ATTACHED
Updates
Low design quality
Target Market(s)
our association members and general public
Industry/Entity Type
Pest Management
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clear, easy to read
Should not have
- NO AI, targets or any offensive
Files
Payments
Total
A$190
Project Deadline
23 Dec 2025 11:36:34 UTCProject Upgrades
Bundled project(s)
- offering A$69 logo design to winner