• US$190

• 1 day left

• 49 designs

• 18 designers

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Graphic Design Brief

We need a new brand design for our fruit juice and dairy juices for our sachet plastic packaging. We are a beverage manufacturing company based in Botswana, named Sally's. We manufacture dairy products and beverages including fresh milk, local sour milk, dairy blended juices, fruit juices and yoghurts. We currently package our products in bottles and recently purchased a sachet plastic packaging machine, with the aim of packaging existing products under new brand names in the sachet plastics to target a new customer segment with our economy struggling to perform and customers purchasing smaller more disposable items. We would like to see bold new brand names and designs communicating fresh appeal to customers of these products as well as speaking to being Botswana based. The products are going to be in sachet plastics and will be frozen so have some thinking around that

Target Market(s)

Lower end segment of customers without as much disposable income. And informal vendors and marketplaces

Industry/Entity Type

Food & Beverage Manufacturing

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Opportunity to create different variants from the brand design

Nice to have

• Some unique designs and brand names that have a lot of appeal to informal traders and is catchy and has "pop" to it

Should not have

• Anything that includes "tropical trees" or anything related to sunshine and beach weather & no need to include Sally's as that is the overall company brand name

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Files

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