• US$340

• 263 designs

• 92 designers

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Logo Design Brief

PLEASE REFER TO ATTACHMENT
Brand Essence:
Liberty County is where economic opportunity meets coastal living.

Our identity blends:
Natural beauty and coastal calm
Deep history and heritage
Military strength and workforce pride
Business readiness and forward momentum

What the Logo Should Communicate
Designs should convey a balance of economic strength and natural beauty.

The logo must feel:
Professional and credible for site selectors and corporate decision-makers
Welcoming and authentic to residents and local partners
Timeless, not trendy

Core Messages to Convey Visually:
Opportunity and forward progress
Stability, strength, and reliability
Pride of place
Connection to land, water, and workforce

Target Market(s)

Target Audience • Site selectors and corporate decision-makers o Site Selector: a professional—either an individual consultant or part of a firm—who advises companies on where to locate, expand, or relocate facilities such as manufacturing plants, distribution centers, corporate offices, or headquarters. • International and domestic existing and prospective industries looking to grow • State and regional partners o Project Manager: a professional—typically employed by a state economic development agency—who serves as the primary point of contact and coordinator for business recruitment, expansion, and retention projects within a designated region or industry sector. • Community leaders and residents

Industry/Entity Type

Economic development is the intentional effort to strengthen a community’s economy by creating opportunities for businesses and residents to thrive. At its core, it is about improving quality of life through sustainable growth.

Logo Text

Liberty County Development Authority

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • Clean, modern, and highly legible typography. Designs should feel coastal, grounded, and professional.

Nice to have

• Natural/Coastal Elements and color tones • Subtle nods to liberty or independence (not overt patriotic clichés) • Clean, strong lines reflecting resilience and history • We are named Liberty County because we had two of Georgia’s three signers of the Declaration of Independence, strong Civil Rights support, and home to Dorchester Academy, where MLK Jr taught, and the largest US Military installation, Fort Stewart.

Should not have

• • Overly decorative or whimsical • Clip-art or literal imagery • Anything that feels generic, dated, or tourist-focused

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