• €110

• 1 hour left

• 188 designs

• 69 designers

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Logo Design Brief

Brand essence
ResQSchool stands for modern, professional first aid training. The logo conveys competence, clarity, and trust without visual clutter.

Design style
Minimalist, clean, timeless. Reduced forms, clear lines, no decorative elements. High recognizability even in small sizes.

Logo type / design concept
• Monogram approach with RS or RQS as the central logo
• Alternative wordmark ResQSchool, with a clear emphasis on ResQ
• “ResQ” is visually emphasized (e.g., bolder font, accent color), “School” is neutral and understated.

First aid reference (accent)
• Subtle medical symbol, not a dominant rescue cross
• Options:
• Reduced cross as negative space in the letter (e.g. in Q or S)
• Small cross accent as a dot, incision or line cross
• Minimal pulse/plus accent instead of classic cross
• Symbolism clearly recognizable, but not blatant

Form & Proportion
• Optimized for 1:1 format
• Ideal as an app icon, social media profile, course certificate, clothing
• Works in single color and inverted (light/dark) modes

typography
• Sans-serif, modern typeface
• Geometric or humanistic, good readability
• No playful or technical cuts

Color concept
• Base: Black, white, shades of gray
• Accent: medical red or muted signal red
• Alternatively, accent color in dark green or blue for a more professional effect
• Accents used sparingly, at most one color accent

Appearance
• Professional
• Trustworthy
• Modern
• Training-focused, not a "paramedic look"

Application capability
• Scalable from app icon to Vehicle lettering
• Works without text as a pure logo
• Clearly visible even at small size

Summary of the guiding principle
A reduced, brandable logo with a strong ResQ focus, clear typography and a subtle first aid accent, optimized for digital use in 1:1 format.

Industry/Entity Type

Erste Hilfe

Logo Text

Just the Logo

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See description

Nice to have

• See description

Should not have

• See description

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Files

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