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Logo Design Brief

Need a logo for my boutique Data, Analytics, and AI consulting agency based in the US. I have attached notes below about our company and our target customers. I have also attached a logo I created myself, which is admittedly not great, but it does illustrate the story I am trying to tell in the logo design.

### 1. Company Identity & Vision
* **Company Name:** Domain Methods.
* **Principal Leader:** Jason B. Hart.
* **Core Focus:** Marketing Data, Revenue, Analytics Engineering, and AI for SaaS & Ecommerce.
* **Mission Statement:** To translate messy business data into usable insight that powers decisive, measurable outcomes .
* **Key Differentiator:** "Obsessed with Truth and UX". The firm believes that data work must favor "practical elegance" and encourage process .
* **Core Cultural Values:**
* **Accessibility:** The team strives to be "Just a call away".
* **Pragmatism:** They operate on the **"80/20"** rule to ensure efficiency over perfection.

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### 3. Ideal Customer Profile (ICP)
**Target Definition:** Senior-level leaders of mid-size SaaS companies.

* **Company Size:** 100–1000 employees.
* **Financial Profile:** ~$10 million ARR OR Venture-funded (post-round) .
* **Tech Stack:** Preference for Open Source tools (mainly cloud-based), SQL, and dbt .
* **Current Project Perspectives:**
* *Emotional:* Driven by "Novel ideas" and "AI" (or at least data-driven) initiatives.
* *Logical:* Focused on "dbt" implementation.
* *Likes:* Explicit preference for **non-Azure** (GCP/AWS/Databricks) environments.
* **Primary Pain Points:** Companies wanting to understand and quantify challenges related to ad spend, attribution, and marketing analytics, as well as revenue operations and merchandising.
* **Maturity:** Client analytics maturity is usually low.
* **The Universal Anxiety:** Across all personas, the core underlying fear is: *"I don't know who to trust and what to do next with the budget I have"* .

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### 4. Buyer Personas & Drivers
The strategy targets four specific stakeholders, mapping their motivations to specific acquisition channels and entry-point services.

#### **A. Tony – VP/Director of Growth or Performance Marketing**
* **Motivations:** Cares about ROAS and predictable results .
* **Fears:** Conflicting or suspicious results .
* **Acquisition Channel:** **Referrals** from trusted colleagues .
* **Entry Point ("How We Win"):** **One-off consultations or audits**.
* **Why Domain Methods:** Hired for "last mile" fixes and as a specialty pinch-hitter .

#### **B. Jimmy – Head of Data**
* **Motivations:** Governance, reliability, and technical capacity.
* **Fears:** Consultants who offer "only technical capacity" without business context .
* **Success Factor:** Speed—*"How fast can you start?"* .
* **Acquisition Channel:** **Referrals**.
* **Entry Point ("How We Win"):** **Reactive sales and marketing dashboards**.

#### **C. Betty – VP/Director of Revenue Operations**
* **Motivations:** Needs a trustworthy single source of truth for data and metrics .
* **Fears:** Consultants who make things "static" when she wants them to be "fluid".
* **Acquisition Channel:** **Inbound Content** (Blog posts/SEO and LinkedIn posts) .
* **Entry Point ("How We Win"):** **"Strategy to use data for..."** projects .

#### **D. Hank – Head of Product / Analytics / Growth (PLG)**
* **Motivations:** Knowing what to focus on to increase revenue and decrease churn .
* **Approach:** Wants an "MVP first" mentality .
* **Acquisition Channel:** **LinkedIn engagement**.
* **Key Need:** Heavy reliance on **Social Proof**.

Logo Text

Domain Methods

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