• US$150

• 2 days left

• 297 designs

• 119 designers

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Logo Design Brief

Company: Novu - Live chat & customer support platform for small businesses, SaaS startups, and founders

Brand Positioning:
Novu is a simpler, more affordable alternative to established platforms like Intercom, Crisp, and LiveChat. We offer the same core functionality at half the price, built on a modern technology stack. Our mission is to make professional customer support accessible to small businesses and startups who can't afford expensive enterprise solutions.

Target Audience:
- Small business owners looking for affordable customer support tools
- SaaS startups needing to scale customer communication
- Solo founders and small teams who want professional tools without enterprise pricing
- Companies transitioning from basic email support to live chat

Design Direction:

1. Style: Minimalist and friendly/approachable - users should immediately understand this is a communication/chat platform when they see the logo.

2. Logo Type: Open to lettermark ("N" symbol), Icon+Text combination, or unique chat bubble design - whichever communicates best. These are initial ideas; I welcome the designer's professional recommendation.

3. Visual Elements:
- Primary concept: Chat/speech bubbles (clearly signals live chat/messaging)
- Alternative concepts welcome: Connection symbols, conversation bubbles, or abstract communication elements
- Question for designers: What visual metaphors beyond chat bubbles would effectively communicate "live customer support" while maintaining a minimalist, friendly aesthetic?

4. Color Palette: Open to designer's recommendation. Colors must portray professionalism, friendliness, and approachability. Should work well in both light and dark interfaces.

5. Brand Emotion: Trustworthy yet approachable - we need the perfect balance of professional reliability with friendly accessibility. Not too corporate, not too casual.

6. Category Alignment: The logo should feel similar to competitors (Intercom, Crisp, LiveChat) to immediately signal "live chat platform" at first glance, while still being unique and memorable.

7. Name Meaning: "Novu" suggests "new" or "new conversation" - designers can incorporate freshness, modernity, or innovation if it fits naturally, but this is not required.

8. Use Cases: Logo must work across multiple contexts:
- Web application (both light mode and dark mode)
- Embeddable chat widget (very small size - must remain legible)
- Mobile applications
- Social media profiles and posts
- Marketing materials (website, email, ads)
- Favicon (simplified version acceptable)

I'm looking for a timeless design that will grow with our brand while clearly communicating what we do.

Target Market(s)

Small businesses, SaaS startups, solo founders, and small teams looking for affordable customer support and live chat solutions. Tech-savvy users who value modern, clean design and user-friendly interfaces.

Industry/Entity Type

Software & Technology / SaaS (Software as a Service) / Customer Support Software

Logo Text

Novu

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Modern geometric sans-serif fonts like Montserrat, Poppins, Inter, or similar

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Must work in both light mode and dark mode (provide color variants) - Must be legible at small sizes (chat widget, favicon) - Must feel modern and minimalist - Must clearly communicate "communication/chat/customer support" - Must include the text "Novu" (can be part of logo or separate) - Must be scalable vector format - Must feel professional yet approachable (not too corporate, not too casual)

Nice to have

• - Subtle chat bubble or communication element (if it fits naturally) - Incorporate feeling of "new" or "conversation" from the name Novu - Color palette that stands out from competitors while fitting the category - Design that can work as both full logo and simplified icon/mark - Contemporary SaaS aesthetic similar to Intercom, Slack, or Notion

Should not have

• - No overly complex or decorative elements - No dated/outdated design trends - No aggressive or harsh visual language - No childish or unprofessional elements - No designs that don't work at small sizes - No logos that require color to be effective (must work in black/white) - No generic chat bubbles without unique character

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Files

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