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Logo Design Brief
I am creating a new group within the NSW Rural Fire Service (RFS) called RFS Protect or Protect for short. RFS Protect is a youth recruiting group, puts on events and social media videos for young people to get them to join. I want the logo to be simple and classy like the apple logo or the nike logo. I want to have a colour version (using RFS colours) and a black and white version. I was thinking a shield logo because it representing protecting people just like what the RFS does it protects people in rural NSW. The other idea I had was a helmet. The logo will be used for promotional event and Merch and much more. I have uploaded the RFS logo for reference but mine will be much more simple. Event names: RFS Protect Sydney 2026, or Protect stories or Protect podcast.
Target Market(s)
Youth Aged 12-24
Industry/Entity Type
Volunteer emergency responsers
Logo Text
RFS Protect
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The RFS Protect name in it and be super simple (if a 5 year old can't draw it, it is too complex)
Nice to have
- I would like it to be a vector so I can use it at any size.
Should not have
- Lots of complexity.