• US$150

• 5 days left

• 91 designs

• 44 designers

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Logo Design Brief

The Macro Method is a science-based nutrition and metabolic coaching brand built for women who want clarity, structure, and sustainable results. Designed primarily for women ages 35–60, The Macro Method focuses on helping clients understand how their metabolism works and how to fuel their bodies in a way that supports energy, consistency, and long-term health.

At the core of The Macro Method is individualized metabolic testing combined with personalized macro guidance. Rather than guessing calorie needs or following restrictive plans, clients begin with objective data that reflects their unique metabolic rate and body composition. From there, macro targets are tailored to the individual and adjusted over time as the body responds. This data-driven foundation allows clients to make informed choices, not reactive ones.

The Macro Method emphasizes progress over perfection. The approach is structured but flexible, offering accountability, education, and support without extremes. Clients are guided to build habits that fit real life, including work schedules, family responsibilities, social events, and changing seasons. There are no rigid meal plans, forbidden foods, or one-size-fits-all rules. Instead, the focus is on learning how to fuel effectively, create variety, and stay consistent without burnout.

Coaching through The Macro Method is supportive, practical, and results-driven. Clients gain not only measurable outcomes, but also a deeper understanding of their bodies and confidence in their decisions. Whether someone is just beginning to explore metabolic health or is looking for long-term accountability and refinement, The Macro Method provides a clear, sustainable path forward.

The goal is not short-term change, but lasting momentum. Powered by your metabolism, The Macro Method helps clients move beyond dieting and into a method they can rely on for years to come.

Target Market(s)

primarily women ages 35–60

Industry/Entity Type

Health & wellness

Logo Text

The Macro Method

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Inter or DM Sans

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Color palette Pantones - 7597C, 162C, 486C, 155C, 4885C. Tone & Style: Modern, clean, and brandable Confident, approachable, and empowering Science-backed but not clinical Avoid fad, fitness-culture, or medical imagery Design Direction: Simple, scalable logo (works small and large) Icon + wordmark preferred Open to abstract or symbolic concepts Should feel timeless and professional Avoid: Measuring tapes, scales, dumbbells, bodies, or extreme fitness visuals Overly feminine or decorative styles Color & Typography: Open to designer suggestions Clean, modern fonts Professional, calm, and energetic color palette Notes: Our program tiers are Ignite, Fuel, and Sustain. The logo should support future growth into memberships, digital programs, and community offerings. Deliverables: Primary logo, icon-only version, and black & white versions.

Should not have

• Please do NOT include: Measuring tapes, scales, dumbbells, kettlebells, or gym equipment Before/after body silhouettes or weight-loss imagery Medical or clinical symbols (crosses, hearts, ECG lines, lab icons) Overly feminine, decorative, or script-style fonts Trendy or gimmicky wellness graphics Flames, lightning bolts, or aggressive “burn” imagery Cartoon-style icons or clip-art visuals Overly complex designs that won’t scale well at small sizes Avoid overall styles that feel: Diet-culture driven Fitness-influencer or bootcamp themed Juvenile, playful, or novelty-based Corporate or coldly clinical The brand should NOT feel: Extreme, punishing, or short-term Medicalized or intimidating Gender-exclusive or trendy

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