• NZ$400

• 15 designs

• 6 designers

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Packaging Design Brief

Sadie Essentials packaging is bold, modern, and unapologetically real—just like the messes it’s made to handle.
please look at brand guidelines for colours and text etc. Please also just use sample text where descriptions etc need to go on packaging and i will fill in later.
3 die lines. 1 a box that will contain wipes - one the wipe packet and another is just sticker that will go on stain remover spray bottle

The design is clean but not precious. High contrast colors, strong typography, and plenty of breathing room give it a confident, fast-acting feel. The look says effective first, aesthetic second—but still looks damn good on a shelf or in a laundry room.

Typography is strong, modern, and slightly irreverent. Large, clear headlines deliver attitude up front, while short punchy lines replace traditional cleaning jargon. No scripts, no frills—just bold sans-serif type that feels sharp, capable, and honest.

Copy is conversational and fearless:

Speaks directly to the customer

Acknowledges real messes (stains, spills, toilets)

Never sugarcoats or over-explains

Confident without being aggressive

Funny without trying too hard

Visual elements are minimal but intentional—simple icons, soapy suds, bubbles, subtle texture, laundry tile feel or graphic blocks that hint at motion and speed. Nothing fussy. Nothing “clinical.” This is modern utility with personality.

The overall tone:

Fun but tough

Edgy but trustworthy

Modern without being cold

Relatable without being messy

Sadie doesn’t promise perfection—she promises results.

Shelf presence: bold, eye-catching, and instantly legible from a distance.
In-hand feel: sturdy, practical, and premium without being precious.
Brand energy: “I’ve got this.”

Get it dirty. Sadie will clean it.

logo, die lines and all ideas i like are uploaded

Target Market(s)

28-48 women

Industry/Entity Type

laundry cleaning

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Font styles to use

Other font styles liked:

• all fonts and colours are in brand guidelines

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Die line box - Front - Logo, Stain remover, Fast and effective, for clothes fabric and on the go messes, 25 wipes inside. Sides - ecofriendly, fast and effective, no harsh chemicals, Vegan, travel friendly, other side a fun tagline. Back. please just put sample text I will put proper text in

Should not have

• be boring an original

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Files

Download all files - 5.7 MB