• US$300

• 310 designs

• 138 designers

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Logo Design Brief

Business Context:
Ask Charles is an AI-based collectibles advisor — calm, guiding, dignified, and human. Users come here to understand what their personal or inherited items mean: emotionally, historically, and in terms of value. The product is digital-first, with a clean and calm UI.

Brand Personality:
Calm
Trustworthy
Reassuring
Thoughtful
Intelligent without arrogance
Human-centered (not “techy”)

What We Need:
A final production-ready logo + mark that will be used:
In the site header
In navigation
As an icon/favorite icon (favicon)
In social/social preview images
On print or PDF reports

Deliverables Required:
✔ Primary logo (horizontal and centered versions)
✔ Icon/mark version (square/circle)
✔ Color version + single-color version
✔ SVG, PNG, and transparent background files
✔ Light and dark background versions
✔ Simple usage notes (font, spacing guidance)

Style Direction (Important):
Quiet elegance
Minimal, human, refined
Not aggressive, not gimmicky
Think: gentle advisor, calm expertise
Should pair well with neutral tones, generous whitespace

Avoid:
Loud gradients, neon, or overly “tech startup” styles
Overly ornate, calligraphy-heavy scripts
Cartoonish or playful mascots

Selection Criteria:
We’re looking for:
Original concepts
Clean geometry and balance
Balanced weight (not too heavy/too light)
A mark that feels trustworthy, not trendy
Good responsiveness at small sizes

Submission Requirements:
Please include:
Minimum 2–3 logo options
Icon/mark variations
Quick rationale for each concept
Vertical/horizontal lockups

I’ve attached an image of the current Ask Charles landing page design.
This is not a final UI, but it represents the tone, restraint, and emotional posture of the product.
Please design the logo so it:
Feels natural within this environment
Does not overpower the page
Complements a calm, human, trust-based experience
The logo should feel like a guide, not a brand shouting for attention.

Logo Text

Ask Charles

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Please do not be influenced by the filler logo on landing page image I provided.

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Files