• US$150

• 247 designs

• 80 designers

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Logo Design Brief

Create a logo for Save Black Atlanta (SBA), a community-driven campaign dedicated to preserving the cultural heritage, economic power, and political voice of African American residents in the City of Atlanta. We are fighting against mass displacement caused by rising housing and living costs. We are advocating to save the soul of Atlanta and the right of our people to remain in the city they built.

9. Application Examples
The designer should consider how the brand identity will be applied across various materials, including:

• Social Media Graphics: Instagram posts, Twitter banners, etc.
• Website/Web Banners
• Printed Materials: Flyers, posters, yard signs
• T-shirts and other merchandise
• Yard signs (symbol should be visible from the street)
• Presentation Templates

Target Market(s)

Grassroots community organizers, long-time Atlanta residents, and community leaders.

Industry/Entity Type

Nonprofit, community organizing, activism

Logo Text

"Save Black Atlanta" INCLUDE TAGLINE "Our Home. Our Future. Our Legacy."

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must feel like a movement, not a corporate non-profit. It should be: • Urgent & Powerful: Inspiring immediate action and engagement.This is a fight for survival. • Bold & Unapologetic: Confident and direct in its demands. • • Grassroots & Authentic: It should feel like it came from the community, not a boardroom. • Resilient & Rooted: It must honor the deep history and legacy of Black Atlanta. • Bold & Uncompromising: It should be strong and confident. • Rooted & Resilient: Connected to the deep history of Black struggle and triumph in Atlanta. • Hopeful & Forward-Looking: Focused on building a positive and prosperous future.

Should not have

• • NO fists or maps of geographies • NO generic, corporate, or "non-profit" looking logos (e.g., swooshes, abstract people holding hands). • NO soft or passive colors or fonts. • NO overly complex designs that are hard to reproduce on different materials. • NO imagery that feels stereotypical or inauthentic.

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