Further development of a company logo

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Logo Design Brief

Initial situation:
Our existing company logo represents our core business as a chimney sweeping company and should be retained in its basic form and recognizability. The existing logo is well-established and enjoys a high level of recognition among our customers.
Performance enhancement:
In addition to our core business of chimney sweeping, we also offer the following services:
- Oil burner service
- Ventilation cleaning

These additional business areas should also be visually recognizable in the logo in the future.

Objective of the assignment:
The goal is to further develop or supplement the existing logo so that:
the chimney sweep remains clearly recognizable as the core business

The oil burner service and ventilation cleaning are integrated harmoniously and comprehensibly.

a unified, professional and modern overall image is created,

The recognizability of the existing logo is preserved.

Design requirements:
Based on the existing logo (colors, style, symbolism)
Clear, minimalist and timeless design
Suitable for all areas of application (vehicles, workwear, website, printed materials)

Good readability in greyscale or black and white
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Commission for the Design / Further Development of a Company Logo

Initial Situation:
Our existing company logo represents our core business as a chimney sweeping company and must remain intact in its basic form and recognizability. The current logo is well established and enjoys a high level of recognition among our customers.

Service Expansion:
In addition to our core chimney sweeping services, we also offer the following services:

Oil burner service

Ventilation cleaning

These additional areas of service should be visually reflected in the logo in the future.

Objective of the Commission:
The objective is to further develop or enhance the existing logo in such a way that:

the chimney sweeping business remains clearly identifiable as the core service,

the oil burner service and ventilation cleaning are integrated in a harmonious and easily understandable manner,

a consistent, professional, and modern overall appearance is achieved,

the recognizability of the existing logo is preserved.

Design Requirements:

Visual alignment with the existing logo (colors, style, symbolism)

Clear, minimalistic, and timeless design

Suitable for all areas of use (vehicles, workwear, websites, printed materials)

Good legibility in grayscale and black-and-white versions

Target Market(s)

Customers

Logo Text

Heimo Ackermann Kaminfeger Anstalt


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Existing logo (chimney sweep with the 3 rings)
Should not have
  • The extension includes ventilation cleaning and burner service (less text in pictures)

Files
Download all files - 0.5 MB
JPG
basis_logo_kaminfeger_2021
Sunday, January 11, 2026
JPG
Brenner
Sunday, January 11, 2026
Payments
1st place
US$150
Total
US$150

Project Deadline
14 Jan 2026 15:40:52 UTC
Language

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