• US$300

• 274 designs

• 101 designers

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Logo Design Brief

Logo Design Brief: Honey Rock Construction
Company Name
Honey Rock Construction

The Heart Behind the Name
Honey Rock Construction is founded on Psalm 81:16:

"He would feed them with the finest of the wheat, and with honey from the rock I would satisfy you."

This name represents God's provision in hard times - how He provides sweetness and sustenance even from the most unlikely sources. Just as God provided honey from the rock for His people, this company aims to be an instrument of His provision and care through quality construction work.
The name holds deep personal significance:

It's a declaration of faith and dependence on God's provision
It represents a family tradition - sung as a hymn of thanksgiving before meals
It embodies the desire to serve Christ through excellent workmanship
It welcomes all people with the warmth and sweetness of God's love


Design Goals
Primary Objectives:

Speak Christ - Reflect Christian faith authentically without being exclusive
Welcoming to Everyone - Approachable, warm, and inviting to all clients
Professional & Trustworthy - Convey quality construction expertise
Meaningful Symbolism - Honor the biblical foundation

Desired Feeling:

Warm and inviting
Strong and dependable
Faith-filled but not preachy
Professional yet personal
Honest and transparent



Typography Preferences:

"Honey" could be warmer, more flowing
"Rock" could be stronger, more solid
"Construction" should be professional and clear
Consider how the words work together visually


Color Palette Ideas
Option 1: Warm & Natural

Honey gold/amber
Stone gray or warm brown
Cream or off-white
Earth tones

Option 2: Classic & Professional

Deep navy or charcoal (rock/stability)
Golden honey accent
Clean white
Natural wood tones

Option 3: Fresh & Inviting

Warm gold
Soft sage or earth green
Stone gray
Bright white

Note: Colors should work well on business cards, trucks, job site signs, and embroidered shirts.

Style Direction
What We're Looking For:

Clean and timeless (not trendy)
Readable at small and large sizes
Works in full color AND black & white
Versatile for various applications
Memorable and distinctive

What to Avoid:

Overly religious imagery that might alienate potential clients
Cartoon-style or overly casual designs
Cluttered or complex designs that don't scale well
Generic construction clip art
Aggressive or harsh imagery


Logo Applications
The logo needs to work on:

Business cards
Truck decals/vehicle wraps
Job site signs
T-shirts and hats
Letterhead and invoices
Website and social media
Embroidered on workwear
Estimates and contracts


The Balance We're Seeking
This is the challenge: How do you create a logo that:

Honors the deep biblical meaning without being overtly religious?
Speaks to faith while welcoming people of all backgrounds?
Conveys both strength (rock) and warmth (honey)?
Looks professional for a construction company while telling a personal story?

The sweet spot: A design that makes believers smile with recognition while making everyone feel welcomed and confident in the quality of work.

Submission Guidelines
Please provide:

Primary logo - full color version
Secondary logo - simplified version if needed
Black & white version - for single-color applications
Explanation - brief note on your design choices and symbolism

File formats needed: Vector files (AI, EPS, or SVG) and high-res PNG

Target Market(s)

50+ homeowners

Industry/Entity Type

Construction

Logo Text

Honey Rock Construction

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Honey and rock element

Should not have

• AI use