• US$110

• 6 designs

• 3 designers

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Logo Design Brief

I’m looking for a professional, modern logo for Schwab Technology Services, a technology support and advisory firm serving individuals, home offices, and small organizations. This is a real business—not a hobby—and the logo will be used across web, LinkedIn, documents, invoices, and light print.

Brand Personality
-Trustworthy, calm, competent
-Approachable but not “cute”
-Modern, clean, and understated
-Feels like a small, experienced team—not a solo freelancer, not a big MSP

Think: “This person knows what they’re doing and won’t upsell me nonsense.”

Style Preferences
-Clean, modern, minimal
-Professional > playful
-Avoid clichés (no obvious gears, shields, swooshes, circuit boards, or lightning bolts unless done very subtly and intelligently)
-Open to abstract or typographic marks
-Works equally well in color and black & white

Color Guidance
-Open to suggestions
-Likely direction: muted, professional tones (blues, charcoals, slate, subtle greens)
-Nothing loud, neon, or trendy-for-the-sake-of-trendy

Typography
-Clear, readable, professional
-Sans-serif preferred, but not mandatory
-Should scale well from favicon to full header

Target Audience
-Individuals, retirees, and professionals
-Small organizations and nonprofits
-People who value trust, clarity, and straight answers

What to Avoid
-Overly “corporate tech” or Silicon Valley startup vibes
-Mascots or cartoon imagery
-Anything that feels dated or gimmicky

Logo Text

Schwab Technology Services