• US$150

• 214 designs

• 66 designers

Logo Design Brief

“Two Dogs on an Adventure – Children’s Logo Design”
Overview
We are developing a playful, storybook‑style logo featuring two adventurous dogs in the maritime industry. This logo will be used across children’s books, toys, apparel, and fun kids’ products. The goal is to establish a visual identity that feels imaginative, warm, and appealing to children and parents and bring awareness to the maritime industry

Brand Personality

Playful
Adventurous
Wholesome
Friendly
Imaginative
Brave
Nautical

Purpose of the Logo

Capture the joyful, curious spirit of two dogs exploring the world
Appeal to children ages 2–10
Communicate a whimsical, storybook feel
Work across print, merchandise, packaging, and digital use

Target Audience

Children ages 2–10
Parents, teachers, librarians, gift buyers
Fans of cute animal characters and adventure themes

Style Direction

Illustrative and character‑driven
Soft, rounded shapes
Expressive and friendly facial features
Light outlines (storybook style)
Optional subtle textures like watercolor or soft shading

Preferred Colors

Warm yellow (#F7D66C)
Bright cyan/sky blue (#77C9F5)
Forest green (#4FAF7B)
Soft red or coral (#F27667)

Colors should feel vibrant but gentle, consistent with children’s publishing.

Imagery Requirements

Two dogs as the stars
They should look adventurous, joyful, brave and expressive
Can be sitting, exploring, hiking, sailing, etc.
Style should allow them to become recurring book characters
Avoid realistic or aggressive appearances

Typography

Rounded, fun, sans‑serif type
Optional hand‑lettered feel
Must be legible at small sizes on merchandise

Deliverables

Full-color logo
Black & white version
Horizontal and stacked versions
Character-only icon
High-resolution PNG files
Vector formats: AI, EPS, SVG
Favicon-sized icon
3 initial concepts, 2 revision rounds

Target Market(s)

Children and Parents

Logo Text

"B&C" or "Bigote & Cooper"

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• Icons

Nice to have

• Not just words

Files