• A$150

• 266 designs

• 118 designers

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Logo Design Brief

Sydney Dental Academy

Purpose
Create a wordmark logo for Sydney Dental Academy. The logo should feel trusted, established, and intelligent without looking old or academic. Simple beats clever. It should feel calm, confident, and premium.

Overall feel
Traditional in the sense of restraint and clarity, not old fashioned.
Clean. Considered. Timeless.
Modern enough to feel current, but quiet enough to last 20 years.
No trends. No gimmicks.


Logo style
Text only logo.
No tooth icons. No dental symbols. No shields.
The name itself is the logo.
Not thin, needs to sit well can be one online or 3

Think brands like Amazon, Google, Netflix.
Simple typography. One small detail at most.
If there is a detail, it should be subtle and purposeful. A line, dot, spacing shift, or small mark is acceptable. Nothing decorative.

Typography
Clean, professional font.
Not playful. Not overly sharp.
Avoid script fonts. Avoid slab serif extremes.
Sans serif or very restrained serif both acceptable.
Letter spacing matters. Calm spacing over tight compression.

Colour
Must work perfectly in one colour.
Black on white and white on black are essential.
No gradients required.
Multi colour versions can exist later, but the core logo must survive in one colour.

Usage requirements
Must print cleanly on shirts, polos, caps, and signage.
Must work at small sizes.
Must still read clearly when embroidered or screen printed.
No fine lines or small details that will break in print.

What to avoid
No teeth.
No smile shapes.
No medical crosses.
No icons sitting beside or above the text.
No trendy flourishes.
No busy typography.

Success looks like this
You can glance at it once and remember it.
It looks credible on a lecturer’s shirt.
It looks right on a website header and a certificate.
It feels like an institution, not a startup.


About Sydney Dental Academy

What Sydney Dental Academy Is:

Sydney Dental Academy is a hands on dental education platform built to bridge the gap between university training and the real demands of professional practice.

It exists for dentists who want to move faster, think better, and perform at a higher level.

This is not theory led education. It is practical, experience driven learning based on real case studies, real outcomes, and real mistakes. Dentists learn from clinicians who have already done the work, solved the problems, and refined their approach over many years.

The academy focuses on the gaps that dentists feel once they leave university. Complex cases. Decision making. Treatment planning. Confidence. Speed. Quality. Long term outcomes.

It is also built for ease. Easy to attend. Easy to learn. Easy to apply. The environment is calm, professional, and welcoming.

Facilities and delivery

The physical facility is world class. Purpose built. Highly functional. Designed for hands on learning, live demonstrations, and small group teaching. Everything works the way it should.

Alongside the physical academy is a large online education platform. Dentists can access courses, lectures, and case based learning from anywhere in the world. This makes the academy scalable and accessible while maintaining quality.

Global and trusted

The academy is backed by deep clinical experience and a trusted professional network. Educators and contributors come from Australia and overseas. Dentists travel from around the world to attend.

The reputation is built on credibility, not marketing. People attend because the education is known to be practical, honest, and useful.

Beyond clinical skills

Sydney Dental Academy also addresses the reality that dentistry is a business and a leadership role.

Education includes business thinking, leadership, team management, communication, and commercial decision making. Dentists leave better clinicians and better operators.

In simple terms

Sydney Dental Academy helps dentists move from knowing the basics to mastering real world dentistry.

It is practical. Trusted. High level. Calm. Clear.

Once the logo is finalised, a simple brand guide will be required. This should clearly define the final logo usage, typefaces, font weights, colours, and basic application rules. The guide should be practical and easy to follow, covering one colour and reversed versions, spacing, and simple examples for digital and print use. The purpose is to ensure the brand is applied consistently across all future materials.

Target Market(s)

Dentists

Industry/Entity Type

Dental

Logo Text

Sydney Dental Academy

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Text logo

Should not have

• Teeth, Smile, medical cross