• A$120

• 10 designs

• 3 designers

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Logo Design Brief

crispycal.com will be the website , its essentially a competitor to savvycal or calendly . the logo should feel comparable in quality and tone to modern SaaS brands like SavvyCal, Linear, Notion, or Vercel — simple, confident, and timeless rather than trendy.

Logo Design Brief – Crispycal

Brand name: Crispycal
Product: Modern calendar & scheduling SaaS (competitor to SavvyCal / Calendly)
Target audience: Professionals, founders, consultants, tech teams
Brand positioning: Premium, modern, clean, Silicon-Valley style

Overall Feel

The logo should feel clean, crisp, modern, and understated, with a premium tech-product aesthetic. Think effortless sophistication rather than playful or loud branding. \

Style & Inspiration

Minimalist and modern

Flat design (no gradients, bevels, or heavy effects)

Strong focus on clarity and balance

Subtle, confident — not trendy or gimmicky

Feels like a serious SaaS product people trust with their time

Icon Concept (Very Important)

The logo should ideally include:
a calendar of some sort if possible.
A simple abstract icon that can stand alone (for favicon, app icon, mobile, etc.)

The icon may subtly reference:

Time

Calendars

Overlapping schedules

Alignment / clarity

Precision

Preferred ideas (not mandatory):

Overlapping shapes (e.g. circles or rounded rectangles) to suggest availability alignment

A refined calendar motif without looking literal

Clever use of negative space

A subtle integration of a “C” form (optional)

Avoid literal clock faces, alarm clocks, or cartoon calendars.

Typography

Clean, modern sans-serif

Professional and legible at small sizes

No handwritten, playful, or overly rounded fonts

Wordmark should feel balanced and calm

Colour Preferences

Open to suggestions, but prefer:

Neutral tones

Black / charcoal / slate

Subtle accent colour (if used)

Must work perfectly in:

Black on white

White on dark background

Avoid loud or overly saturated colours

Usage Requirements

The logo must work well:

On a SaaS website header

As a favicon and app icon

In light and dark modes

In monochrome

Deliverables Expected

Primary logo (icon + wordmark)

Icon-only version

Black and white versions

SVG + PNG formats

Clean, scalable vector design

Logos to Avoid

Anything playful, childish, or cartoon-like

Overly complex illustrations

Generic calendar clip-art

Trend-heavy styles that won’t age well

Target Market(s)

Professionals, founders, consultants, and teams who use online scheduling tools (e.g. SavvyCal / Calendly alternatives) and value clean, modern, high-quality software.

Industry/Entity Type

Software / SaaS (Scheduling & Productivity)

Logo Text

crispycal (all lowercase)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, modern SaaS-style logo Professional and premium (Silicon Valley tech startup feel) All-lowercase text: crispycal Simple, highly legible wordmark Optional icon that works well as an app icon / favicon Works well on white and dark backgrounds Scales cleanly to very small sizes, based on a calendar or clock would be great!

Nice to have

• Minimal calendar-inspired icon or abstract mark Subtle sense of clarity, simplicity, or upward momentum Flat design (no heavy gradients, shadows, or textures) Icon that can be used independently from the wordmark Modern sans-serif typography

Should not have

• No mascots or cartoon characters No playful, childish, or novelty fonts No overly complex illustrations No busy or detailed calendar graphics No script or handwritten fonts No clip-art style icons

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Files