• US$110

• 167 designs

• 35 designers

---

Logo Design Brief

I need a logo for a new idea I'm working on. The project is called, "Darling, Speak Up".

This is a place for female entrepreneurs, small businesses, and the female we're all becoming - regardless of what she looks like.
I'd like a logo that has the name on it, but also a strong icon to use. There will also be social media created off this so think how it can play in with other icons for highlight bubbles and specific 'topics' inside our conversations.
This logo should feel like the cool aunt who may never have had kids but always makes you feel special. She the wise woman you randomly found in a café or class and know she always has the right thing to say with whatever question you bring her way. She gives the best advice, helps you see things from a different perspective, and always leaves you feeling better than you did before.
• Calm but never passive
• Wise but not clinical
• Warm but not fluffy
• Direct, without being too harsh
• A bit humorous and cheeky
• High emotional intelligence
• The cool aunt
• Not the ‘boss babe’
• gentle and unshakeable
• soft and strong

I was originally thinking "luxury with a kick" and was leaning towards navy, beige, grey but then couldn't decide on a pop color.
I don't care if you use these same colors but I'd like the logo to be unique and eye catching. If you can make it luxurious and bold, that's what I'll be drawn to.

Target Market(s)

Females targeting ages 19-99 - it should all feel relatable or the feeling of 'I wish I had known that when I was young'

Industry/Entity Type

Community, Podcast (potentially),

Logo Text

Darling, Speak Up

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Should not have

• Please don't just do a megaphone or microphone without giving it some sort of upgrades. I also don't want this to be overly 'feminine' with pastels, florals, etc.