• €170

• 12 designs

• 6 designers

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Packaging Design Brief

📦 Design Brief – Paint by Numbers Packaging
About the Brand
We are a modern e-commerce Paint by Numbers brand focused on relaxation, creativity and premium quality. Our audience is active on Instagram and TikTok and loves aesthetic, lifestyle-driven products.

Project Goal
Design a new product packaging that feels:
* Luxurious & modern
* Minimal and aesthetic
* Instagram & TikTok worthy
The packaging should feel like a lifestyle product, not a traditional hobby item — something people want to share and show off.

Style & Direction
Keywords: Luxury · Modern · Minimal · Premium · Calm · Aesthetic
Design philosophy: Less is more
* Clean, uncluttered design
* No busy illustrations or loud elements
* Sophisticated and refined look

Color & Typography
* Use pastel colors (soft nude, beige, blush, sage, light grey, off-white)
* Subtle contrast, no bright or harsh colors
* Modern, clean typography
* Premium feel (no playful or childish fonts)

Emotional Feel
The packaging should make customers think:
* “This looks beautiful”
* “This feels like a gift to myself”
* “I want to share this on social media”

Format & Deliverables
* Box packaging for Paint by Numbers
* Focus on concept, branding and visual impact (no technical production details needed)
* Mockups are highly appreciated
* Short explanation of design choices

Creative Freedom
We invite designers to bring their own vision and creativity.
Surprise us with a modern, luxurious interpretation of Paint by Numbers packaging.

Target Market(s)

women between 20 and 50

Industry/Entity Type

Hobby and craft

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• clean and calm feeling

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Files

Download all files - 1.2 MB