• US$110

• 5 days left

• 10 designs

• 4 designers

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Car Wrap Design Brief

We are commissioning a full wrap design for a new heavy-duty tow truck for Wimberley Towing Heavy Duty. This truck will serve as a flagship unit and must visually align with our existing fleet branding while clearly signaling heavy-duty / commercial recovery capability.

Reference images of our current fleet wraps and the new heavy truck that needs the wrap are attached.

Brand Identity & Continuity
The design must remain consistent with our established Wimberley Towing brand:
Primary colors: Red, black, and white
Brand tone: Bold, professional, clean, and highly visible
Style: Modern, aggressive, and industrial — not busy or cluttered

Logo usage:
Use existing Wimberley Towing logo (do not redesign the logo)

“Wimberley Towing Heavy Duty” must be clearly readable from a distance
This truck should feel like a natural extension of our current fleet, not a departure from it.
Design Objectives
Clearly communicate HEAVY DUTY towing & recovery
High legibility at highway speeds and from long distances
Visually balanced across the longer wheelbase and body panels
Professional enough for law enforcement, DOT, and municipal environments
Bold enough to stand out on the road and at scenes

Required Elements
Company name: Wimberley Towing Heavy Duty
Phone number (consistent with existing fleet)

Optional but encouraged:
Subtle heavy-duty visual cues (e.g., bold striping, angular accents, recovery silhouette motifs)

What We Do NOT Want
No busy patterns or excessive gradients
No trendy graphics that will date quickly
No deviation from established color palette
No redesign of the logo itself


If parked next to our current fleet, this truck should:
Be instantly recognizable as Wimberley Towing
Clearly communicate “this is the heavy-duty unit”

Industry/Entity Type

Heavy Duty Towing

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This project must maintain our current brand colors. This is a wrap for only the red heavy duty truck that is pictured with no wrap on it.

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Files

Download all files - 2.7 MB