• C$230

• 5 days left

• 17 designs

• 5 designers

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Web Design Brief

DO NOT CONTACT ME PRIVATELY. ANY INQUIRES WILL BE IGNORED.

1. Industry & Company Background

We are a Swiss B2B engineering and manufacturing company operating in the fields of:
• Industrial air technology (Lufttechnik)
• Metal fabrication and plant construction (Metallbau / Anlagebau)
• Design, fabrication, installation, maintenance, and servicing of:
• Spray booths / paint booths
• Extraction and ventilation systems
• Filtration and environmentally efficient air-handling systems

We plan, build, manufacture, sell, install, and maintain these systems.
Most systems are custom-built in-house (metalwork, apparatus construction, air technology), tailored to customer requirements rather than relying only on standard components.

We are a family-run business with a strong focus on:
• Swiss quality
• Long-term experience
• Reliability and engineering competence
• Environmental efficiency
• Apprenticeship training (we train apprentices in our workshop)

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2. Goal of the New Website

The new website should be a modernized evolution of our existing site, not a complete reinvention.

Key objectives:
• Look more modern, fresh, and dynamic
• Clearly communicate our experience, quality, and values
• Emphasize Swiss engineering, tradition, and reliability
• Feel professional and trustworthy, not flashy
• Be clean, uncluttered, and highly structured
• Encourage visitors to submit an inquiry or contact us

The website should feel confident and industrial-premium, with a strong focus on clarity and usability.

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3. Overall Design Direction

Visual Style
• Modern industrial design
• Clean layouts with strong structure
• Clear visual hierarchy
• Balanced use of whitespace
• Calm, confident, engineering-focused look

Layout Principles (Important)
• Use clearly separated sections
• Avoid overlapping elements
• Avoid overly complex or experimental layouts
• Prefer grid-based, structured compositions
• Each section should have a clear start and end
• Designs should translate well into standard web layouts without reliance on floating or layered effects

Motion & Media
• A video header on the homepage is strongly desired
• Industrial footage, workshop, fabrication, systems in operation, or environmental technology
• Subtle animations are welcome (e.g., fades, simple transitions)
• Avoid heavy parallax or effects that depend on overlapping elements

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4. Target Audience
• Industrial and B2B clients
• Engineers, facility managers, workshop owners
• Decision-makers looking for reliable long-term partners
• Customers who value custom solutions, quality, and service

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5. Reference Website

Existing website (content & structure reference):
https://www.farbspritzkabinen.ch

This site:
• Provides existing branding, colors, and tone
• Is the baseline for content and structure
• Should be visually improved, simplified, and modernized

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6. Pages to Design (Initial Phase – 5 Pages)

Please design 5 key pages, based on the existing website structure:
1. Home
• Video header
• Clear value proposition
• Overview of services
• Trust elements (experience, Swiss quality, family business)
• Strong call-to-action (Contact / Request Quote)
2. Company / About Us
• Company history
• Values and philosophy
• Swiss quality and tradition
• Family business
• Apprenticeship training and workshop
3. Services / Solutions
• Planning
• Manufacturing
• Installation
• Maintenance & service
• Custom systems vs standard components
4. Products / Systems
• Spray booths
• Extraction systems
• Filtration and air technology
• Modular but clearly structured sections
5. Contact
• Contact form
• Company details
• Location
• Clear inquiry-focused layout

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7. Functional Requirements

Must Have
• Contact form
• Newsletter signup
• Cookie consent (EU / GDPR compliant)
• Privacy policy and legal pages (EU data protection)
• Clear navigation structure
• PDF catalog download area (well organized)

Must NOT Have
• No search feature
• No cluttered mega-menus
• No hidden or confusing navigation

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8. Future Expansion (Phase Two – Not Required Now)

Designs should allow future expansion, including:
• Multi-language support (English, French, Italian)
• Optional webshop integration
• Expanded product catalog
• Additional service pages

These features do not need to be designed now, but the layout should be flexible enough to support them later.

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9. Colors & Branding
• Use colors similar to the existing website
• Industrial, neutral tones preferred
• Accents should feel technical and professional
• Avoid trendy or overly bright color palettes

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10. Tone & Messaging

The design should communicate:
• Experience
• Precision
• Trust
• Environmental responsibility
• Custom engineering capability
• Long-term partnership mindset

The overall impression should be:

“A modern Swiss engineering company with deep experience, strong values, and reliable solutions.”

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11. Final Notes for Designers
• Focus on clarity, structure, and usability
• Designs should be realistic to implement with standard web layouts
• Avoid designs that rely on overlapping elements or complex layering
• Think in terms of clean sections, strong grids, and clear content flow
• The primary conversion goal is customer inquiries

Target Market(s)

The target market is B2B industrial customers, not consumers.

Industry/Entity Type

B2B industrial engineering and manufacturing (air technology, metal construction, plant engineering).

Number of Pages Required

5+ page

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean structured layout, clear B2B positioning, video header, strong inquiry CTA, contact form, GDPR compliance, PDF downloads.

Nice to have

• Newsletter signup, multilingual-ready structure, future webshop support.

Should not have

• Search feature, overlapping elements, complex layered layouts, cluttered navigation.