• US$250

• 2 days left

• 79 designs

• 44 designers

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Logo Design Brief

For Greg Jones.
### Who I Am

Executive advisor to founders scaling past $5M. 25 years supporting U.S. intelligence operations and high-stakes government work. Trained alongside Navy SEALs. Combat disciplines instructor (karate, jiu-jitsu, weapons) with 12+ years teaching. Former first responder with deep experience operating under physical and psychological pressure. Founder of a strategic consulting firm since 2013, scaling operations and forging elite teams inside multi-million dollar companies.

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### The Assignment

Personal brand logo for **Greg Jones** — initials **“GJ” or “G”** — to be used across digital, print, apparel, and video.

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### The Feel (this matters most)

* Commanding
* Forceful
* Precise
* Refined
* Masculine
* Confident without explanation

Think: **high-stakes strategist. Calm authority. Built, not decorated. No softness.**

If someone sees this on a jacket or book cover, the reaction should be:

] *“That person knows exactly who he is.”*

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### Color Direction

* **Steel / silver / gunmetal** (first choice)
* Gold is acceptable **only if the design earns it**

No bright colors.

The logo should feel like it has **weight and dimension** — forged metal, not flat vector.

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### Creative Freedom

Explore whatever direction you believe in — letterforms, geometry, negative space, symbolism.

I am **not requesting** a shield, helmet, or any specific icon. If you include a shape or symbol, it should feel **integral**, not applied.

**Surprise me.**

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### What to Avoid

* Soft, decorative, or “wellness brand” energy
* Thin or delicate linework
* Designs that need explanation
* Mockup tricks — show the design clean

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### Deliverables

* 2–3 concepts
* 1 revision round on the selected concept
* Final files: PNG (transparent), SVG, dark + light versions

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### One Note

I’d rather see **one bold idea you believe in** than several safe options.

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Target Market(s)

Elite Founders Making over 5 Million

Logo Text

Initials GJ and name Greg Jones

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Powerful, Statement, Elite, Clean, Modern, Professional, Distinct, Unforgettable

Nice to have

• See example ideas I have attached.

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Files

Download all files - 5.2 MB