• US$210

• 178 designs

• 63 designers

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Logo Design Brief

CREATIVE BRIEF: Liarflies Logo Redesign

About the Company
Colorado fly fishing guide service offering guided trips, classes, and hand-tied flies in Northern Colorado (Cache La Poudre, Big Thompson, Rocky Mountain National Park).

Target Audience
Boulder outdoor enthusiasts and everyday fly fishing folks across all experience levels.
Ages 25-60, active, educated, outdoor lifestyle focused.

Creative Direction
"Patagonia-esque" aesthetic. Think: The Mish + Riverside, Colorado + outdoor lifestyle brands.

Design Should Feel:
Authentic and modern, not overly polished
Adventurous but accessible
Premium without being pretentious
Colorado-rooted

Avoid:
Punk rock aesthetics
Overly traditional fly fishing clichés
Generic/corporate look

Key Elements to Consider:
Northern Colorado mountains/rivers
Fly fishing connection (subtle, not heavy-handed)
Craftsmanship (hand-tied flies)
Inclusive/welcoming vibe

Color Palette:
Earth tones, mountain/river blues and greens, natural muted palette. Must work well on outdoor apparel and merchandise.

Usage:
Hats, apparel, website, social media, business cards, vehicle graphics, embroidery.

Reference:
Website: https://liarflies.com/

File Formats: Vector (AI, EPS) and high-res PNG/JPG

Target Market(s)

Fly Fishermen or Women

Industry/Entity Type

Fishing, Small Business

Logo Text

Liarflies, Fort Collins, Colorado

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• looking hand drawn or designed NOT AI created

Nice to have

• something that lets people know this is a fly fishing business in Colorado on a River

Should not have

• anything AI creative