Door Hanger flyer refresh
- Guaranteed
Flyer Design Brief
Project Overview
We are looking for a designer to refresh and elevate an existing door hanger flyer for YMM Security (Fort McMurray, Alberta).
The copy is finalized — we are not looking for rewriting.
We want a design refresh that adds a premium “wow factor”, improves visual flow, and makes the piece feel more modern, professional, and eye-catching at a glance.
This will be used as a door hanger handout for local businesses.
Goals
Create a high-impact, modern door hanger design
Make it immediately clear we are a SERVICE-FIRST security company (not salesy)
Keep the design clean and premium (not cluttered)
Improve layout hierarchy and visual appeal while keeping all text intact
Maintain strong brand credibility (commercial / professional)
Target Audience
Business owners
Property managers
Condo boards
Commercial building managers
Industrial site managers
Retail & restaurant operators
Deliverable Format
Door hanger design (single-sided)
Final print size: 3.5” x 8.5”
We also need a print-ready 2-up version for printing two per 8.5” x 11” sheet.
Design Requirements
Must include our logo (provided)
Must include the included hero image (provided)
Must include all copy exactly as provided (no rewriting unless extremely minor formatting)
Must include:
Phone number: 780-748-2484
Website: www.ymmsecurity.ca
Must include a clear CTA section at the bottom:
NEED HELP? CALL US.
Must include:
“FREE System Health Check”
Must remain easy to read from arm’s length
Must feel “high end” and trustworthy
Style Direction
We want it to feel:
Clean
Modern
Commercial / professional
Slightly bold / high contrast
“Service-first” and helpful (not pushy)
Avoid:
Overly busy layouts
Stocky / cheesy clip-art vibes
Too many fonts
Overuse of gradients
Anything that looks like a “sales flyer”
Brand Notes
YMM Security is a local Fort McMurray company specializing in:
Security system service & repairs
CCTV
Access control
Alarm systems
Door Entry Systems
Network issues affecting security systems
Our brand positioning is:
Service first. Always.
We fix what businesses already have.
Final Deliverables
Designer must provide:
Print-ready PDF (3.5” x 8.5”)
Editable source file (AI / PSD / INDD preferred)
High-resolution PNG (for preview and sharing)
2-up print-ready PDF on 8.5” x 11” sheet (two per page)
Target Market(s)
Commercial, Retail, Industrial businesses
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Eye catching design, looking for instant attention