• A$150

• 155 designs

• 70 designers

Logo Design Brief

Excelsia Specialist Centre is a multidisciplinary specialist practice, and we are looking to modernise our existing logo while keeping elements of the current design for brand continuity and recognition.

The refreshed logo should feel upscale, elegant and refined. Our preferred colour direction is pink and grey tones, but we are open to complementary combinations — just not overly complicated or busy. The overall palette should remain clean and sophisticated.

We would like the design to incorporate sleek lines, abstract outlines, and possibly cursive or script-style elements to elevate the look. We are also open to having the logo embedded within the wording itself, creating a cohesive and seamless design rather than a separate icon.

The final result should feel polished, modern and confident, while still maintaining a sense of trust and professionalism appropriate for a specialist medical centre. This is an evolution of the current logo — not a complete departure — with a focus on simplicity, elegance and longevity across signage, digital and print materials.

Target Market(s)

Excelsia Specialist Centre’s target market primarily consists of adults who require specialist medical care, particularly those managing chronic, complex or ongoing health conditions. These patients are typically referred by their general practitioner or another healthcare provider for further assessment, diagnosis, treatment or long-term management. Many are middle-aged or older adults who value high-quality, coordinated care and are seeking expertise, credibility and reassurance in their healthcare journey. They are often health-conscious individuals who are willing to invest in reputable specialist services and may hold private health insurance or be comfortable with out-of-pocket gap fees in exchange for timely access and clinical excellence. In addition to patients themselves, an important component of the target market includes referring practitioners such as general practitioners, allied health professionals, other specialists and hospital teams. As a specialist centre, referral relationships are central to growth and sustainability, making professional trust, strong communication and a reputation for quality outcomes key drivers of success. Geographically, the target market typically spans the local catchment area and surrounding suburbs, including patients who are willing to travel for recognised expertise and a well-established multidisciplinary environment.

Industry/Entity Type

Healthcare

Logo Text

Excelsia Specialists Centre

Logo styles of interest

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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