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SL FINANCIAL New Brand Identity
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This customer received 302 logo designs from 126 designers. They chose this logo design from ares_h1 as the winning design.
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US$150
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302 designs
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126 designers
Logo Design Brief
SL FINANCIAL announced its evolution into a technology‑led actuarial platform—building modern tools that expand access to high‑quality actuarial capabilities for insurers, reinsurers, MGAs, and emerging risk‑bearing entities around the world. With the transition to SaaS InsurTech, we need a new brand identity (logo and artwork) to launch our MVP software. The new SL Financial logo should be an * evolution * of the current logo and not a * revolution or completely new logo *.
Target Market(s)
Acturial professionals
Logo Text
SL Financial
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- existing logo emblem with arc and sunshine
