VC Liquidity Transformation Case Study Design
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This customer received 41 flyer designs from 13 designers. They chose this flyer design from saurov as the winning design.
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Flyer Design Brief
2-Page VC Case Study Brochure Concept
We are looking for visual design concepts, not finished production files.
This project explores a 2-page institutional brochure for Alden Advisors that:
Page 1 → Explains our differentiated approach to venture-backed technology exits
Page 2 → Demonstrates how we convert long-tenured portfolio companies into strategic outcomes
The attached Design Guide includes:
• Page wireframe
• Referenced visuals
• Icon direction
• Tone and design rules
Designers should use this as a structural guide, not a constraint.
- AA Process Diagram: several modifications needed to the images to be recreated (various images attached)
- Alden Advisors 2-Page Brochure small (B1 and Final F1 - psd files) are my current 2 page brochure. Leverage if you'd like.
- Logo package: this is the package of Alden Advisors logos
Target Market(s)
Institutional capital investors like Venture capitalists and private equity groups
Industry/Entity Type
investment banking
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See design guide
Nice to have
- See design guide
Should not have
- See design guide