• C$120

• 16 designs

• 3 designers

---

Logo Design Brief

Industry:
Sports / Recreation / Badminton Equipment
Description / Brief:
We are Victor Sport, the exclusive North American distributor for VICTOR, one of the world's largest badminton equipment brands. We are launching a consumer loyalty program called the Victor String Network (VSN) and need a circular crest-style logo.
This logo will be used as a small circular sticker on the end cap of badminton rackets (20-25mm diameter), on in-store posters, on our mobile website portal, and across social media.
LAYOUT — The design is a circular crest/emblem badge with three layers:

CENTER — The letters "VSN" large and bold in the middle. This is the focal point. It must be readable even at 20mm.
BACKGROUND — A subtle shuttlecock silhouette sitting behind the VSN text. Think watermark level — visible enough to signal badminton, but it must not compete with the VSN lettering.
OUTER RING — The words "VICTOR STRING NETWORK" curved along the outside of the circle, following the circular border. This text should be prominent and easy to read.
BORDER — A clean double-ring circular border framing the entire design.

COLORS — Mandatory, do not deviate:

Corporate Blue: #0B308E (Pantone 2736C)
Corporate Orange: #EC6C00 (Pantone 1505C)
White

The badge must be predominantly WHITE background. The blue and orange are used only for the text, borders, design elements, and accents. The overall feel should be clean and bright, not dark or heavy.
STYLE:

Bold, geometric, clean, confident
Flat solid colors ONLY — no gradients, no drop shadows, no 3D effects, no textures
Thick clean lines that hold up at very small print sizes
Premium athletic brand feel — think sports club crest, not tech startup
Must match the visual language of our parent brand VICTOR (brand guidelines attached)

CRITICAL SIZE REQUIREMENT:
This will be printed as a 20-25mm circular sticker. Every element must remain legible at that size. If a detail disappears when shrunk to 20mm, remove it. Simplicity wins.
DO NOT:

Use any colors other than the three listed above
Use gradients, shadows, glows, or 3D effects
Make it overly complex or ornate
Include the VICTOR parent logo itself — this is a sub-brand
Use generic clip art shuttlecocks — the silhouette should feel custom and minimal
Use thin or decorative fonts — everything must be bold and legible at small sizes

FILE DELIVERABLES:

Vector formats (AI, EPS, SVG)
High-resolution PNG with transparent background
Versions on white, blue (#0B308E), and black backgrounds
A mockup showing the logo at actual 20-25mm sticker size

I have attached our parent brand VICTOR logo and corporate identity guidelines for reference. The VSN crest should feel like it belongs in the same brand family.

Target Market(s)

Badminton players

Logo Text

VSN - VICTOR STRING NETWORK

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files

Download all files - 1.1 MB