Fire first marketing
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This customer received 6 logo designs from 3 designers. They chose this logo design from JohnnyCactus as the winning design.
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Logo Design Brief
The company: Fire First Marketing — a premium licensing system that helps restoration companies dominate fire damage work in their local market.
The buyer: Restoration company owners, 45-60, entrepreneurial, blue collar industry but owner is business minded. Think successful trade business owner, not corporate.
The feeling: Dominant. Exclusive. Urgent. This is a system that makes you first in your market.
What to avoid: Anything that looks like a fire department, fire truck, firefighter, or emergency services. No axes, no helmets, no badges. We are a marketing company, not a first responder brand.
Color direction: Open to direction but dark, bold, and confident. Think premium not corporate.
Must include: The tagline “Own Your Market” — or something close to it.
Deliverables: Full color, white background version, and ideally a single icon mark that works on its own.
Logo Text
Fire first marketing