• A$300

• 130 designs

• 61 designers

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Logo Design Brief

Background
We need a custom "Australian Owned" trust mark that can be used across all four of our brands. This logo will appear on product packaging, websites, marketing materials, and printed collateral for Little Puggles, Comfort First, Eezy Cabins, and FAD.
The mark needs to feel official and trustworthy (like a certification badge) while being distinctly ours and unmistakably Australian. It must be brand-neutral so it sits comfortably on baby nappies, continence products, transportable cabins, and medical supplies alike.
What we need
Two concept directions, each delivered as a finished logo with size variants:
Concept A: Wattle wreath
A circular badge/seal format
Golden wattle sprigs forming a wreath or partial wreath around the edge
Text: Australian Owned
Double-circle border to give it that official seal feel
Hand-illustrated wattle to give the mark a unique, artisan quality that cannot be easily replicated
Small decorative element at the base (e.g. crossed stems, a subtle flourish) to anchor the wreath
Concept B: Australia silhouette
A clean outline or filled silhouette of Australia as the central element
Could be contained within a circle, shield, or rounded rectangle
Text: Australian Owned
The map shape should be simplified/stylised rather than geographically precise
Option to incorporate a subtle wattle or botanical detail around or within the map shape (to tie it back to our brand language)
Consider a heart or pin drop on regional Victoria/Bendigo as an optional element


Colour palette
Primary green
#2D5A27
Primary gold
#D4A017
Secondary sage
#4A7C59
Secondary gold
#E8B92D


Primary versions should use green and gold together
Must also work in single-colour mono (all green on white, or all gold on dark)
Must also work reversed out (white on green or gold backgrounds)
Colours should align with the existing Little Puggles sage/botanical palette but be neutral enough for all brands


Text content
Primary text: "Australian Owned"
Do NOT include: "independently certified", "verified", "certified", or any similar claim language.
Optional supporting text (designer's discretion):
"Est. 2009" (FAD founding year)
"Bendigo, Victoria" or "Bendigo, VIC"
"Family Owned" as an alternative or addition


Size variants required
Variant
Minimum size
Use case
Full logo
40mm wide
Website, marketing materials, carton panels
Medium
25mm wide
Product packaging front-of-pack
Small icon
15mm wide
Inner bag, small pack formats
Favicon/digital
32 x 32px
Website favicon, social profile


The small icon must retain legibility and recognisability. Simplify detail at smaller sizes rather than just scaling down.


Technical requirements
Delivered as vector (AI or SVG) with editable layers
Colour versions: full colour, mono green, mono gold, reversed white
Transparent background (PNG exports at 300dpi for each variant)
Must work on white, sage green, kraft, and dark backgrounds
Hand-illustrated style preferred for a unique, premium feel
Must not resemble existing certification marks (Australian Made kangaroo, AusOwned, Heart Foundation tick, etc.)


Design principles
Official, not corporate - should feel like a trust mark/seal, not a brand logo
Premium and clean - sits alongside Dermatest and EAA badges without looking out of place
Distinctly Australian - green and gold, native flora, map shape, or other unmistakable Australian cues
Brand-neutral - no baby imagery, no industry-specific elements. It needs to work on nappies, cabins, medical supplies, and continence products
Hand-drawn warmth - a hand-illustrated wattle wreath or map outline gives the mark an artisan quality that competitors cannot replicate with stock graphics
Scalable - detail that reads at 40mm but simplifies cleanly to 15mm

Target Market(s)

australia

Logo Text

Australian Owned

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• No kangaroos - this is a trademark issue.